Doing research in the business world:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi, Singapore ; Washington DC ; Melbourne
SAGE
2017
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029056103&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029056103&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xi, 822 Seiten Illustrationen, Diagramme |
| ISBN: | 9781473915688 9781473915671 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Doing research in the business world
Autor: Gray, David E
Jahr: 2017
Contents About the Author vii Acknowledgements viii Publisher’s Acknowledgements ix How to Use the Companion Website x 1 Introduction 1 Part A: Principles and Planning for Research 15 2 Theoretical Perspectives and Research Methodologies in Business 17 3 Selecting and Planning Business Research Proposals and Projects 41 4 Business Research Ethics 71 5 Searching, Critically Reviewing and Using the Literature in Business 101 Part B: Research Methodology 135 6 Business Research Design: Quantitative Methods 137 7 Business Research Design: Qualitative Methods 169 8 Business Research Design: Mixed Methods 199 9 Sampling Strategies in Business 217 10 Designing Descriptive and Analytical Surveys for Business 243 11 Designing Case Studies for Business 273 12 Designing Evaluations in Business 303 13 Action Research and Change in Business 335 Part C: Data Collection Methods 359 14 Questionnaires 361 15 Interviewing 395 16 Non-participant Observation 427 17 Ethnography and Participant Observation 455 18 Focus Groups 483
Contents 19 Unobtrusive Measures 513 20 Visual Methods 529 21 Secondary Data Analysis 555 Part D: Analysis and Report Writing 587 22 Getting Started with SPSS 589 23 Analysing and Presenting Quantitative Data 607 24 Getting Started with NVivo 655 25 Analysing and Presenting Qualitative Data 687 26 Writing up the Research in a Business Report 717 27 Preparing for Business Presentations and for Vivas 745 Glossary 772 References 783 Index 807
Contents
About the Author vii
Acknowledgements viii
Publisher s Acknowledgements ix
How to Use the Companion Website x
1 Introduction 1
Part A: Principles and Planning for Research 15
2 Theoretical Perspectives and Research Methodologies in Business 17
3 Selecting and Planning Business Research Proposals and Projects 41
4 Business Research Ethics 71
5 Searching, Critically Reviewing and Using the Literature in Business 101
Part B: Research Methodology 135
6 Business Research Design: Quantitative Methods 137
7 Business Research Design: Qualitative Methods 169
8 Business Research Design: Mixed Methods 199
9 Sampling Strategies in Business 217
10 Designing Descriptive and Analytical Surveys for Business 243
11 Designing Case Studies for Business 273
12 Designing Evaluations in Business 303
13 Action Research and Change in Business 335
Part C: Data Collection Methods 359
14 Questionnaires 36l
15 Interviewing 395
16 Non-participant Observation , 427
17 Ethnography and Participant Observation 455
18 Focus Groups 483
Contents
19 Unobtrusive Measures 513
20 Visual Methods 529
21 Secondary Data Analysis 555
Part D: Analysis and Report Writing 587
22 Getting Started with SPSS 589
23 Analysing and Presenting Quantitative Data 607
24 Getting Started with NVivo 655
25 Analysing and Presenting Qualitative Data 687
26 Writing up the Research in a Business Report 717
27 Preparing for Business Presentations and for Vivas 745
Glossary 772
References 783
Index 807
|
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| discipline | Soziologie Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-12-20T17:41:23Z |
| institution | BVB |
| isbn | 9781473915688 9781473915671 |
| language | English |
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| publishDate | 2017 |
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| spellingShingle | Gray, David E. 1952- Doing research in the business world Betriebswirtschaftslehre (DE-588)4069402-1 gnd Datenauswertung (DE-588)4131193-0 gnd Datensammlung (DE-588)4148875-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4131193-0 (DE-588)4148875-1 (DE-588)4155046-8 (DE-588)4123623-3 |
| title | Doing research in the business world |
| title_auth | Doing research in the business world |
| title_exact_search | Doing research in the business world |
| title_full | Doing research in the business world David E Gray |
| title_fullStr | Doing research in the business world David E Gray |
| title_full_unstemmed | Doing research in the business world David E Gray |
| title_short | Doing research in the business world |
| title_sort | doing research in the business world |
| topic | Betriebswirtschaftslehre (DE-588)4069402-1 gnd Datenauswertung (DE-588)4131193-0 gnd Datensammlung (DE-588)4148875-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
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