Verfügbarkeit: Marketing | Technische Universität München

Marketing: an introduction

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Bibliographische Detailangaben
Beteiligte Personen:	Armstrong, Gary 1943- (VerfasserIn), Kotler, Philip 1931- (VerfasserIn), Opresnik, Marc Oliver 1969- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston Pearson [2017]
Ausgabe:	Thirteenth edition, global edition
Schriftenreihe:	Always Learning
Schlagwörter:	Marketingstrategie Marktanalyse Marketing CD-ROM Lehrbuch Einführung
Umfang:	669 Seiten Illustrationen
ISBN:	9781292146508 1292146508

Internformat

MARC


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Datensatz im Suchindex

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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Thirteenth edition, global edition
format	Book
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indexdate	2024-12-20T17:41:14Z
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isbn	9781292146508 1292146508
language	English
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physical	669 Seiten Illustrationen
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series2	Always Learning
spelling	Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute Thirteenth edition, global edition Boston Pearson [2017] 669 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Always Learning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Einführung gnd rswk-swf Marketing (DE-588)4037589-4 s Einführung f DE-604 CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut Erscheint auch als Online-Ausgabe 978-1-292-14652-2 13 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4120697-6 (DE-588)4037624-2 (DE-588)4037589-4 (DE-588)4139307-7 (DE-588)4123623-3
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_fullStr	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_full_unstemmed	Marketing an introduction Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, with Marc O. Opresnik, St. Gallen Management Institute
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketingstrategie Marktanalyse Marketing CD-ROM Lehrbuch Einführung
work_keys_str_mv	AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction

Verfügbarkeit

MARC

Datensatz im Suchindex

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