The B2B agenda: the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
University Park (PA)
Institute for the Study of Business Markets (ISBM), Smeal College of Business, The Pennsylvania State University
cop. 2012
|
| Umfang: | V, 59 Seiten 28 cm |
| ISBN: | 9780988548800 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV043580357 | ||
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| 100 | 1 | |a Wiersema, Frederik D. |e Verfasser |0 (DE-588)121153398 |4 aut | |
| 245 | 1 | 0 | |a The B2B agenda |b the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |c Fred Wiersema |
| 264 | 1 | |a University Park (PA) |b Institute for the Study of Business Markets (ISBM), Smeal College of Business, The Pennsylvania State University |c cop. 2012 | |
| 300 | |a V, 59 Seiten |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Wiersema, Frederik D. |
| author_GND | (DE-588)121153398 |
| author_facet | Wiersema, Frederik D. |
| author_role | aut |
| author_sort | Wiersema, Frederik D. |
| author_variant | f d w fd fdw |
| building | Verbundindex |
| bvnumber | BV043580357 |
| ctrlnum | (OCoLC)951729592 (DE-599)BVBBV043580357 |
| format | Book |
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| id | DE-604.BV043580357 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:40:02Z |
| institution | BVB |
| isbn | 9780988548800 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028995020 |
| oclc_num | 951729592 |
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| owner_facet | DE-1049 |
| physical | V, 59 Seiten 28 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Institute for the Study of Business Markets (ISBM), Smeal College of Business, The Pennsylvania State University |
| record_format | marc |
| spelling | Wiersema, Frederik D. Verfasser (DE-588)121153398 aut The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board Fred Wiersema University Park (PA) Institute for the Study of Business Markets (ISBM), Smeal College of Business, The Pennsylvania State University cop. 2012 V, 59 Seiten 28 cm txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Wiersema, Frederik D. The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |
| title | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |
| title_auth | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |
| title_exact_search | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |
| title_full | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board Fred Wiersema |
| title_fullStr | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board Fred Wiersema |
| title_full_unstemmed | The B2B agenda the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board Fred Wiersema |
| title_short | The B2B agenda |
| title_sort | the b2b agenda the current state of b2b marketing and a look ahead an exploration by the b2b leadership board |
| title_sub | the current state of B2B marketing and a look ahead : an exploration by the B2B Leadership Board |
| work_keys_str_mv | AT wiersemafrederikd theb2bagendathecurrentstateofb2bmarketingandalookaheadanexplorationbytheb2bleadershipboard |