Verfügbarkeit: The Quintessence of Strategic Management

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

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Bibliographische Detailangaben
Beteiligte Personen:	Kotler, Philip 1931- (VerfasserIn), Berger, Roland 1937- (VerfasserIn), Bickhoff, Nils 1969- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin ; Heidelberg Springer [2016]
Ausgabe:	Second edition
Schriftenreihe:	Quintessence Series
Schlagwörter:	Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil Strategisches Management
Links:	https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 https://doi.org/10.1007/978-3-662-48490-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	1 Online-Ressource (VII, 113 Seiten) 43 Illustrationen
ISBN:	9783662484906
ISSN:	2195-4941
DOI:	10.1007/978-3-662-48490-6

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Datensatz im Suchindex

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adam_text	THE QUINTESSENCE OF STRATEGIC MANAGEMENT / KOTLER, PHILIP : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION: ESSENTIAL STRATEGY KNOW-HOW AND NOTHING MORE STRATEGY AND STRATEGIC MANAGEMENT: A FIRST BASIC UNDER-STANDING STRATEGIC FRAMES OF REFERENCE: THE KEY TOOLS OF STRATEGY DETERMINATION, THEIR PRINCIPLES, AND HOW THEY INTERACT CURRENT FOCAL AREAS IN STRATEGY PRACTICE: FOUR SIGNIFICANT MANAGEMENT CONCEPTS OF THE PAST 20 YEARS SUMMARY: IT’S YOUR TURN! DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. THE QUINTESSENCE OF STRATEGIC MANAGEMENT / KOTLER, PHILIP : 2016 ABSTRACT / INHALTSTEXT THIS BOOK PROVIDES PRACTITIONERS WITH A BASIC UNDERSTANDING OF STRATEGY AND THE PROCESS OF STRATEGIC MANAGEMENT. USING ACADEMIC FOUNDATIONS AND BEST PRACTICES FROM BUSINESS LIFE, THE AUTHORS PRESENT THE MOST IMPORTANT STRATEGY TOOLS AND HOW THEY INTERACT. THE BOOK GIVES A CONCISE OVERVIEW OVER THE FOCAL AREAS AND CONSIDERATIONS OF STRATEGY IN PRACTICE. IT ENABLES MANAGERS TO ANALYZE AND INTERPRET BUISNESS INFORMATION WITH REGARD TO THE UNDERLYING STRATEGIC NOTIONS. A HANDS-ON INTRODUCTION TO STRATEGIC MANAGEMENT BY LEADING MARKETING AUTHORITY PHILIP KOTLER, TOP MANAGEMENT CONSULTANCY FOUNDER ROLAND BERGER, AND STRATEGY EXPERT NILS BICKHOFF DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.4092
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id	DE-604.BV043579132
illustrated	Illustrated
indexdate	2024-12-20T17:39:59Z
institution	BVB
isbn	9783662484906
issn	2195-4941
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028993805
oclc_num	951068582
open_access_boolean
owner	DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739
owner_facet	DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739
physical	1 Online-Ressource (VII, 113 Seiten) 43 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer
record_format	marc
series2	Quintessence Series
spellingShingle	Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil (DE-588)4219652-8 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4219652-8 (DE-588)4124261-0
title	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
title_auth	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
title_exact_search	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
title_full	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff
title_fullStr	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff
title_full_unstemmed	The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff
title_short	The Quintessence of Strategic Management
title_sort	the quintessence of strategic management what you really need to know to survive in business
title_sub	What You Really Need to Know to Survive in Business
topic	Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil (DE-588)4219652-8 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil Strategisches Management
url	https://doi.org/10.1007/978-3-662-48490-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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