Internet, phone, mail, and mixed-mode surveys: the tailored design method
Gespeichert in:
Beteilige Person: | |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Hoboken
John Wiley & Sons
2014
|
Ausgabe: | 4th ed. |
Schlagwörter: | |
Links: | http://catalogimages.wiley.com/images/db/jimages/9781118456149.jpg |
Beschreibung: | Includes bibliographical references and index. - Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009 |
ISBN: | 1322044910 9781322044910 9781118921296 1322044902 |
Internformat
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245 | 1 | 0 | |a Internet, phone, mail, and mixed-mode surveys |b the tailored design method |c Don A. Dillman, Jolene D. Smyth, Leah Melani Christian |
250 | |a 4th ed. | ||
264 | 1 | |a Hoboken |b John Wiley & Sons |c 2014 | |
336 | |b txt |2 rdacontent | ||
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338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index. - Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009 | ||
520 | 1 | |a "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"-- | |
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Dillman, Don A. 1941-2024 |
author_GND | (DE-588)135793564 (DE-588)1026735947 (DE-588)1026736307 |
author_facet | Dillman, Don A. 1941-2024 |
author_role | aut |
author_sort | Dillman, Don A. 1941-2024 |
author_variant | d a d da dad |
building | Verbundindex |
bvnumber | BV043519709 |
classification_rvk | MR 2400 QH 244 |
collection | ZDB-26-MYL |
ctrlnum | (OCoLC)903294030 (DE-599)GBV812226186 |
discipline | Soziologie Wirtschaftswissenschaften |
edition | 4th ed. |
format | Electronic eBook |
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spelling | Dillman, Don A. 1941-2024 Verfasser (DE-588)135793564 aut Internet, phone, mail, and mixed-mode surveys the tailored design method Don A. Dillman, Jolene D. Smyth, Leah Melani Christian 4th ed. Hoboken John Wiley & Sons 2014 txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Revision of the author's Internet, mail, and mixed-mode surveys. Hoboken, N.J. : Wiley & Sons, c2009 "The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike"-- Online-Ausgabe Online-Ressource (xvii, 510 p) Schriftliche Umfrage (DE-588)4485766-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Umfrage (DE-588)4005227-8 gnd rswk-swf E-Mail (DE-588)4191427-2 gnd rswk-swf Umfrage (DE-588)4005227-8 s Internet (DE-588)4308416-3 s E-Mail (DE-588)4191427-2 s DE-604 Schriftliche Umfrage (DE-588)4485766-4 s Smyth, Jolene D. 1978- Sonstige (DE-588)1026735947 oth Christian, Leah Melani 1979- Sonstige (DE-588)1026736307 oth Reproduktion von Dillman, Don A., 1941- Internet, phone, mail, and mixed-mode surveys 2014 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-45614-9 http://catalogimages.wiley.com/images/db/jimages/9781118456149.jpg Cover |
spellingShingle | Dillman, Don A. 1941-2024 Internet, phone, mail, and mixed-mode surveys the tailored design method Schriftliche Umfrage (DE-588)4485766-4 gnd Internet (DE-588)4308416-3 gnd Umfrage (DE-588)4005227-8 gnd E-Mail (DE-588)4191427-2 gnd |
subject_GND | (DE-588)4485766-4 (DE-588)4308416-3 (DE-588)4005227-8 (DE-588)4191427-2 |
title | Internet, phone, mail, and mixed-mode surveys the tailored design method |
title_auth | Internet, phone, mail, and mixed-mode surveys the tailored design method |
title_exact_search | Internet, phone, mail, and mixed-mode surveys the tailored design method |
title_full | Internet, phone, mail, and mixed-mode surveys the tailored design method Don A. Dillman, Jolene D. Smyth, Leah Melani Christian |
title_fullStr | Internet, phone, mail, and mixed-mode surveys the tailored design method Don A. Dillman, Jolene D. Smyth, Leah Melani Christian |
title_full_unstemmed | Internet, phone, mail, and mixed-mode surveys the tailored design method Don A. Dillman, Jolene D. Smyth, Leah Melani Christian |
title_short | Internet, phone, mail, and mixed-mode surveys |
title_sort | internet phone mail and mixed mode surveys the tailored design method |
title_sub | the tailored design method |
topic | Schriftliche Umfrage (DE-588)4485766-4 gnd Internet (DE-588)4308416-3 gnd Umfrage (DE-588)4005227-8 gnd E-Mail (DE-588)4191427-2 gnd |
topic_facet | Schriftliche Umfrage Internet Umfrage |
url | http://catalogimages.wiley.com/images/db/jimages/9781118456149.jpg |
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