The development of scientific marketing in the twentieth century: research for sales in the pharmaceutical industry
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Pickering & Chatto
2015
|
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028929331&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xv, 267 Seiten Illustrationen, Diagramme |
| ISBN: | 9781848935594 |
Internformat
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| 020 | |a 9781848935594 |9 978-1-84893-559-4 | ||
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| 245 | 1 | 0 | |a The development of scientific marketing in the twentieth century |b research for sales in the pharmaceutical industry |c edited by Jean-Paul Gaudillière and Ulrike Thoms |
| 264 | 1 | |a London |b Pickering & Chatto |c 2015 | |
| 300 | |a xv, 267 Seiten |b Illustrationen, Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Gaudillière, Jean Paul |4 edt | |
| 700 | 1 | |a Thoms, Ulrike |d 1962- |0 (DE-588)173815960 |4 edt | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028929331 | |
Datensatz im Suchindex
| _version_ | 1819271930685947904 |
|---|---|
| adam_text | CONTENTS
LIST OF CONTRIBUTORS IX
LIST OF FIGURES AND TABLES XIII
ACKNOWLEDGEMENTS XV
INTRODUCTION -JEAN-PAUL GAUDILLIERE AND ULRIKE THORNS 1
PART I: MARKETING RESEARCH AND INNOVATION
1 BEYOND INNOVATION: PHARMACEUTICAL MARKETING, MARKET STRUCTURE
AND THE IMPORTANCE OF THE OLD IN WEST GERMANY, 1950-70
- NILS KESSEL 15
2 INNOVATION, LIFE CYCLES AND CYBERNETICS IN MARKETING: THEORETICAL
CONCEPTS IN THE SCIENTIFIC MARKETING OF DRUGS AND THEIR
CONSEQUENCES - ULRIKE THORNS 29
3 MARKETING EPIDEMICS: WHEN ANTIBIOTIC PROMOTION STIMULATES
RESISTANT BACTERIA - QUENTIN RAVELLI 43
PART II: MARKETING TOOLS AND VISUAL PRACTICES
4 ADS, ADS, ADS: THE GEPHAMA DATABASE AND ITS USES
- STEPHAN FELDER, JEAN-PAUL GAUDILLIERE AND ULRIKE THORNS 63
5 MARKETING FILM: AUDIO-VISUALS FOR SCIENTIFIC MARKETING AND MEDICAL
TRAINING IN PSYCHIATRY: THE SANDOZ EXAMPLE IN THE 1960S
- CHRISTIAN BONAH 87
6 IMAGES, VISUALIZATION AND THE PRACTICES OF SCIENTIFIC MARKETING IN
POST-WAR FRANCE - ANNE-SOPHIE MAZAS 105
7 A BALANCING ACT: ANTIDIABETIC PRODUCTS AND DIABETES MARKETS IN
GERMANY AND FRANCE - T RICIA CLOSE-KOENIG AND ULRIKE THORNS 129
8 VARIATION IN DRUGS AND WOMEN: STANDARDIZATION AS A TOOL FOR
SCIENTIFIC MARKETING OF ORAL CONTRACEPTIVES IN FRANCE AND WEST
GERMANY (1961 -2006) - LISA MALICH 145
PART III: IN-HOUSE BIOMEDICAL RESEARCH AND MARKETING
9 MARKETING LOOPS: CLINICAL RESEARCH, CONSUMPTION OF ANTI-
DEPRESSANTS AND THE REORGANIZATION OF PROMOTION AT GEIGY IN THE
1960S AND 1970S -JEAN-PAUL GAUDILLIERE 167
VIII THE DEVELOPMENT OF SCIENTIFIC MARKETING IN THE TWENTIETH CENTITIY
10 MARKETING LOOPS: THE DEVELOPMENT OF PSYCHOPHARMACOLOGICAL
SCREENING AT GEIGY IN THE 1960S AND 1970S - LUAE GERBER 191
NOTES 213
INDEX 263
|
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| discipline | Chemie / Pharmazie |
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| id | DE-604.BV043513194 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:38:20Z |
| institution | BVB |
| isbn | 9781848935594 |
| language | English |
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| physical | xv, 267 Seiten Illustrationen, Diagramme |
| publishDate | 2015 |
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| spellingShingle | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry |
| title | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry |
| title_auth | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry |
| title_exact_search | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry |
| title_full | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry edited by Jean-Paul Gaudillière and Ulrike Thoms |
| title_fullStr | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry edited by Jean-Paul Gaudillière and Ulrike Thoms |
| title_full_unstemmed | The development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry edited by Jean-Paul Gaudillière and Ulrike Thoms |
| title_short | The development of scientific marketing in the twentieth century |
| title_sort | the development of scientific marketing in the twentieth century research for sales in the pharmaceutical industry |
| title_sub | research for sales in the pharmaceutical industry |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028929331&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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