Open innovation: new product development essentials from the PDMA
"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2014]
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| Schlagwörter: | |
| Links: | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 |
| Zusammenfassung: | "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. |
| Beschreibung: | Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. |
| Umfang: | 1 Online-Ressource (xxii, 361 Seiten) Diagramme |
| ISBN: | 9781118947166 9781118770788 9781118770856 |
Internformat
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| 500 | |a Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. | ||
| 520 | |a "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. | ||
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Datensatz im Suchindex
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| author2 | Noble, Charles Griffin, Abbie Durmusoglu, Serdar |
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| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Open innovation new product development essentials from the PDMA edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin Hoboken, New Jersey Wiley [2014] © 2014 1 Online-Ressource (xxii, 361 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. "A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. BUSINESS & ECONOMICS / Management Science bisacsh New products / Management fast Product management fast Wirtschaft New products / Management Product management Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Open Innovation (DE-588)7732141-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Produktentwicklung (DE-588)4139402-1 s Open Innovation (DE-588)7732141-8 s DE-604 Noble, Charles edt Griffin, Abbie edt Durmusoglu, Serdar edt Erscheint auch als Druck-Ausgabe, Festeinband 978-1-118-77077-1 hardbackalk. paper https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Open innovation new product development essentials from the PDMA BUSINESS & ECONOMICS / Management Science bisacsh New products / Management fast Product management fast Wirtschaft New products / Management Product management Produktentwicklung (DE-588)4139402-1 gnd Open Innovation (DE-588)7732141-8 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)7732141-8 (DE-588)4143413-4 |
| title | Open innovation new product development essentials from the PDMA |
| title_auth | Open innovation new product development essentials from the PDMA |
| title_exact_search | Open innovation new product development essentials from the PDMA |
| title_full | Open innovation new product development essentials from the PDMA edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin |
| title_fullStr | Open innovation new product development essentials from the PDMA edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin |
| title_full_unstemmed | Open innovation new product development essentials from the PDMA edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin |
| title_short | Open innovation |
| title_sort | open innovation new product development essentials from the pdma |
| title_sub | new product development essentials from the PDMA |
| topic | BUSINESS & ECONOMICS / Management Science bisacsh New products / Management fast Product management fast Wirtschaft New products / Management Product management Produktentwicklung (DE-588)4139402-1 gnd Open Innovation (DE-588)7732141-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management Science New products / Management Product management Wirtschaft Produktentwicklung Open Innovation Aufsatzsammlung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118947166 |
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