Verfügbarkeit: Service Fascination | Technische Universität München

Service Fascination: Gaining Competitive Advantage through Experiential Self-Service Systems

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Bibliographische Detailangaben
Beteilige Person:	Zagel, Christian (VerfasserIn)
Format:	Hochschulschrift/Dissertation Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Wiesbaden Springer Gabler 2016
Schlagwörter:	Business Marketing Management Industrial management Information technology Business / Data processing Business and Management Innovation/Technology Management IT in Business Datenverarbeitung Wirtschaft Einzelhandel Neue Technologie Technologie Sekundärleistung Dienstleistung Erlebniskauf Kundenorientierung Hochschulschrift
Links:	https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 https://doi.org/10.1007/978-3-658-11673-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634417&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	1 Online-Ressource (XXI, 338 Seiten) 140 Illustrationen
ISBN:	9783658116736
DOI:	10.1007/978-3-658-11673-6

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Datensatz im Suchindex

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adam_text	SERVICE FASCINATION / ZAGEL, CHRISTIAN : 2016 ABSTRACT / INHALTSTEXT CHRISTIAN ZAGEL PRESENTS A NEW WAY OF INNOVATING, MEASURING, AND IMPROVING SELF-SERVICE SYSTEMS FOR RETAIL ENVIRONMENTS IN THE CONTEXT OF CUSTOMER EXPERIENCE MANAGEMENT. HE SHOWS THAT TECHNOLOGY IS USED TO EVOKE POSITIVE EMOTIONS DURING THE SHOPPING EXPERIENCE TO NOT ONLY SATISFY THE CONSUMER, BUT ALSO TO STIMULATE FASCINATION FOR BRANDS AND THEIR PRODUCTS. THE AUTHOR’S FINDINGS ILLUSTRATE THAT A CUSTOMER’S EXPERIENCE WITH A BRAND IS NOT ONLY DETERMINED BY THE PRODUCTS THEMSELVES, BUT RATHER BY A COMBINATION OF MULTIPLE EXPERIENCES. WHILST THERE HAS BEEN A NOTABLE RISE IN THE NUMBER OF SALES CHANNELS, THE ABILITY TO DIFFERENTIATE FROM COMPETITORS IS STILL STRONGEST WHERE THE BRANDS HAVE MOST INFLUENCE: THE PHYSICAL POINT OF SALE. CONTENTS • HUMAN-COMPUTER INTERACTION • CUSTOMER EXPERIENCE MANAGEMENT • SERVICE FASCINATION • EXPERIENTIAL SELF-SERVICE SYSTEMS TARGET GROUPS • RESEARCHERS AND STUDENTS IN THE FIELD OF ECONOMICS WITH A FOCUS ON INFORMATION SYSTEMS, INFORMATICS, MARKETING, SYSTEM DESIGN, AND HUMAN-COMPUTER INTERACTION • PRACTITIONERS IN COMMERCE, MARKETING, CUSTOMER EXPERIENCE MANAGEMENT, INNOVATION MANAGEMENT, AND RETAIL ENVIRONMENTS THE AUTHOR DR. CHRISTIAN ZAGEL IS A POSTDOCTORAL RESEARCHER AT THE CHAIR OF INFORMATION SYSTEMS (PROF. DR. FREIMUT BODENDORF) AT THE FRIEDRICH-ALEXANDER-UNIVERSITY ERLANGEN-NUREMBERG. ; DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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genre	(DE-588)4113937-9 Hochschulschrift gnd-content
genre_facet	Hochschulschrift
id	DE-604.BV043211276
illustrated	Illustrated
indexdate	2024-12-20T17:31:16Z
institution	BVB
isbn	9783658116736
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634417
oclc_num	944061837
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
owner_facet	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
physical	1 Online-Ressource (XXI, 338 Seiten) 140 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer Gabler
record_format	marc
spellingShingle	Zagel, Christian Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems Business Marketing Management Industrial management Information technology Business / Data processing Business and Management Innovation/Technology Management IT in Business Datenverarbeitung Wirtschaft Einzelhandel (DE-588)4127747-8 gnd Neue Technologie (DE-588)4194462-8 gnd Technologie (DE-588)4059276-5 gnd Sekundärleistung (DE-588)4377258-4 gnd Dienstleistung (DE-588)4012178-1 gnd Erlebniskauf (DE-588)4123153-3 gnd Kundenorientierung (DE-588)4316837-1 gnd
subject_GND	(DE-588)4127747-8 (DE-588)4194462-8 (DE-588)4059276-5 (DE-588)4377258-4 (DE-588)4012178-1 (DE-588)4123153-3 (DE-588)4316837-1 (DE-588)4113937-9
title	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems
title_auth	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems
title_exact_search	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems
title_full	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems Christian Zagel
title_fullStr	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems Christian Zagel
title_full_unstemmed	Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems Christian Zagel
title_short	Service Fascination
title_sort	service fascination gaining competitive advantage through experiential self service systems
title_sub	Gaining Competitive Advantage through Experiential Self-Service Systems
topic	Business Marketing Management Industrial management Information technology Business / Data processing Business and Management Innovation/Technology Management IT in Business Datenverarbeitung Wirtschaft Einzelhandel (DE-588)4127747-8 gnd Neue Technologie (DE-588)4194462-8 gnd Technologie (DE-588)4059276-5 gnd Sekundärleistung (DE-588)4377258-4 gnd Dienstleistung (DE-588)4012178-1 gnd Erlebniskauf (DE-588)4123153-3 gnd Kundenorientierung (DE-588)4316837-1 gnd
topic_facet	Business Marketing Management Industrial management Information technology Business / Data processing Business and Management Innovation/Technology Management IT in Business Datenverarbeitung Wirtschaft Einzelhandel Neue Technologie Technologie Sekundärleistung Dienstleistung Erlebniskauf Kundenorientierung Hochschulschrift
url	https://doi.org/10.1007/978-3-658-11673-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634417&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT zagelchristian servicefascinationgainingcompetitiveadvantagethroughexperientialselfservicesystems

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