Readings in marketing strategies and programs:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1982
|
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Beschreibung: | Literaturangaben |
| Umfang: | XII, 591 S. graph. Darst. |
| ISBN: | 007048922X |
Internformat
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Datensatz im Suchindex
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| author | Guiltinan, Joseph P. Paul, Gordon W. |
| author_facet | Guiltinan, Joseph P. Paul, Gordon W. |
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| author_sort | Guiltinan, Joseph P. |
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| building | Verbundindex |
| bvnumber | BV043189539 |
| ctrlnum | (OCoLC)731546715 (DE-599)GBV022106014 |
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| id | DE-604.BV043189539 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:30:46Z |
| institution | BVB |
| isbn | 007048922X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028613220 |
| oclc_num | 731546715 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XII, 591 S. graph. Darst. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Guiltinan, Joseph P. Verfasser aut Readings in marketing strategies and programs Joseph P. Guiltinan ; Gordon W. Paul New York, NY [u.a.] McGraw-Hill 1982 XII, 591 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Literaturangaben Paul, Gordon W. Verfasser aut |
| spellingShingle | Guiltinan, Joseph P. Paul, Gordon W. Readings in marketing strategies and programs |
| title | Readings in marketing strategies and programs |
| title_auth | Readings in marketing strategies and programs |
| title_exact_search | Readings in marketing strategies and programs |
| title_full | Readings in marketing strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_fullStr | Readings in marketing strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_full_unstemmed | Readings in marketing strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_short | Readings in marketing strategies and programs |
| title_sort | readings in marketing strategies and programs |
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