Marketing that matters: 10 practices to profit your business and change the world
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
San Francisco, CA
Berrett-Koehler Publishers
c2006
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Social venture network series
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260681 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260681 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260681 |
| Beschreibung: | Includes bibliographical references (p. 183-192) and index 7 Emotion Trumps Data: Practice 7: Connect with the Heart First, Mind Second8 Build a Community: Practice 8: Empower People as Messengers; 9 Walk the Talk: Practice 9: Be Authentic and Transparent; 10 Use the Power of Your Voice to Change the World: Practice 10: Leverage Marketing for Social Impact; Epilogue; Notes; Index; About Social Venture Network; About the Authors A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples |
| Umfang: | 1 Online-Ressource (x, 202 p.) |
| ISBN: | 1576753832 1576759644 9781576759646 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Conley, Chip 1960- |
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| classification_rvk | QP 690 |
| collection | ZDB-4-EBA |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| spelling | Conley, Chip 1960- Verfasser (DE-588)1020323787 aut Marketing that matters 10 practices to profit your business and change the world Chip Conley, Eric Friedenwald-Fishman 1st ed San Francisco, CA Berrett-Koehler Publishers c2006 1 Online-Ressource (x, 202 p.) txt rdacontent c rdamedia cr rdacarrier Social venture network series Includes bibliographical references (p. 183-192) and index 7 Emotion Trumps Data: Practice 7: Connect with the Heart First, Mind Second8 Build a Community: Practice 8: Empower People as Messengers; 9 Walk the Talk: Practice 9: Be Authentic and Transparent; 10 Use the Power of Your Voice to Change the World: Practice 10: Leverage Marketing for Social Impact; Epilogue; Notes; Index; About Social Venture Network; About the Authors A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Social marketing fast Social responsibility of business fast Wirtschaft Social marketing Social responsibility of business Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Friedenwald-Fishman, Eric Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-1-57675-383-5 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=260681 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Conley, Chip 1960- Marketing that matters 10 practices to profit your business and change the world BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Social marketing fast Social responsibility of business fast Wirtschaft Social marketing Social responsibility of business Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Marketing that matters 10 practices to profit your business and change the world |
| title_auth | Marketing that matters 10 practices to profit your business and change the world |
| title_exact_search | Marketing that matters 10 practices to profit your business and change the world |
| title_full | Marketing that matters 10 practices to profit your business and change the world Chip Conley, Eric Friedenwald-Fishman |
| title_fullStr | Marketing that matters 10 practices to profit your business and change the world Chip Conley, Eric Friedenwald-Fishman |
| title_full_unstemmed | Marketing that matters 10 practices to profit your business and change the world Chip Conley, Eric Friedenwald-Fishman |
| title_short | Marketing that matters |
| title_sort | marketing that matters 10 practices to profit your business and change the world |
| title_sub | 10 practices to profit your business and change the world |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Social marketing fast Social responsibility of business fast Wirtschaft Social marketing Social responsibility of business Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Social marketing Social responsibility of business Wirtschaft Marketing Fallstudiensammlung |
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