The message matters: the economy and presidential campaigns
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Beteilige Person: Vavreck, Lynn (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Princeton, N.J. Princeton University Press ©2009
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Beschreibung:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Includes bibliographical references and index
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context
The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding pa
Umfang:1 Online-Ressource (xxiii, 205 pages)
ISBN:0691139628
0691139636
128282094X
1400830486
9780691139623
9780691139630
9781282820944
9781400830480