Visual persuasion: the role of images in advertising
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oaks
Sage Publications
© 1997
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474113 |
| Beschreibung: | Includes bibliographical references (p. 275-288) and index A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written |
| Umfang: | 1 Online-Ressource (xxii, 297 pages) |
| ISBN: | 9781452263625 1452263620 |
Internformat
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| 245 | 1 | 0 | |a Visual persuasion |b the role of images in advertising |c Paul Messaris |
| 264 | 1 | |a Thousand Oaks |b Sage Publications |c © 1997 | |
| 300 | |a 1 Online-Ressource (xxii, 297 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 275-288) and index | ||
| 500 | |a A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion | ||
| 500 | |a With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written | ||
| 650 | 4 | |a Publicité / Aspect psychologique | |
| 650 | 4 | |a Communication visuelle | |
| 650 | 4 | |a Art publicitaire | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising / Psychological aspects |2 fast | |
| 650 | 7 | |a Commercial art |2 fast | |
| 650 | 7 | |a Visual communication |2 fast | |
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 7 | |a Beeldcommunicatie |2 gtt | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 7 | |a Communicatiemiddelen |2 gtt | |
| 650 | 7 | |a Semiotiek |2 gtt | |
| 650 | 7 | |a Publicité / Aspect psychologique |2 ram | |
| 650 | 7 | |a Communication visuelle |2 ram | |
| 650 | 7 | |a Art publicitaire |2 ram | |
| 650 | 7 | |a Bildwerbung |2 swd | |
| 650 | 7 | |a Werbepsychologie |2 swd | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Visual communication | |
| 650 | 4 | |a Commercial art | |
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Datensatz im Suchindex
| _version_ | 1818981013599027200 |
|---|---|
| any_adam_object | |
| author | Messaris, Paul |
| author_GND | (DE-588)1166867277 |
| author_facet | Messaris, Paul |
| author_role | aut |
| author_sort | Messaris, Paul |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV042967195 |
| classification_rvk | AP 14800 QP 631 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)654399187 (DE-599)BVBBV042967195 |
| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 |
| dewey-search | 659.1042 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042967195 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:24:34Z |
| institution | BVB |
| isbn | 9781452263625 1452263620 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028393063 |
| oclc_num | 654399187 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xxii, 297 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Messaris, Paul Verfasser (DE-588)1166867277 aut Visual persuasion the role of images in advertising Paul Messaris Thousand Oaks Sage Publications © 1997 1 Online-Ressource (xxii, 297 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 275-288) and index A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written Publicité / Aspect psychologique Communication visuelle Art publicitaire BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Commercial art fast Visual communication fast Advertenties gtt Beeldcommunicatie gtt Psychologische aspecten gtt Communicatiemiddelen gtt Semiotiek gtt Publicité / Aspect psychologique ram Communication visuelle ram Art publicitaire ram Bildwerbung swd Werbepsychologie swd Psychologie Wirtschaft Advertising Psychological aspects Visual communication Commercial art Werbung (DE-588)4065541-6 gnd rswk-swf Bild (DE-588)4006568-6 gnd rswk-swf Bildwerbung (DE-588)4310111-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Bildwerbung (DE-588)4310111-2 s Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Bild (DE-588)4006568-6 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-8039-7245-8 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8039-7245-2 Erscheint auch als Druck-Ausgabe, Paperback 0-8039-7246-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-8039-7246-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474113 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Messaris, Paul Visual persuasion the role of images in advertising Publicité / Aspect psychologique Communication visuelle Art publicitaire BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Commercial art fast Visual communication fast Advertenties gtt Beeldcommunicatie gtt Psychologische aspecten gtt Communicatiemiddelen gtt Semiotiek gtt Publicité / Aspect psychologique ram Communication visuelle ram Art publicitaire ram Bildwerbung swd Werbepsychologie swd Psychologie Wirtschaft Advertising Psychological aspects Visual communication Commercial art Werbung (DE-588)4065541-6 gnd Bild (DE-588)4006568-6 gnd Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4006568-6 (DE-588)4310111-2 (DE-588)4140889-5 |
| title | Visual persuasion the role of images in advertising |
| title_auth | Visual persuasion the role of images in advertising |
| title_exact_search | Visual persuasion the role of images in advertising |
| title_full | Visual persuasion the role of images in advertising Paul Messaris |
| title_fullStr | Visual persuasion the role of images in advertising Paul Messaris |
| title_full_unstemmed | Visual persuasion the role of images in advertising Paul Messaris |
| title_short | Visual persuasion |
| title_sort | visual persuasion the role of images in advertising |
| title_sub | the role of images in advertising |
| topic | Publicité / Aspect psychologique Communication visuelle Art publicitaire BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising / Psychological aspects fast Commercial art fast Visual communication fast Advertenties gtt Beeldcommunicatie gtt Psychologische aspecten gtt Communicatiemiddelen gtt Semiotiek gtt Publicité / Aspect psychologique ram Communication visuelle ram Art publicitaire ram Bildwerbung swd Werbepsychologie swd Psychologie Wirtschaft Advertising Psychological aspects Visual communication Commercial art Werbung (DE-588)4065541-6 gnd Bild (DE-588)4006568-6 gnd Bildwerbung (DE-588)4310111-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Publicité / Aspect psychologique Communication visuelle Art publicitaire BUSINESS & ECONOMICS / Advertising & Promotion Advertising / Psychological aspects Commercial art Visual communication Advertenties Beeldcommunicatie Psychologische aspecten Communicatiemiddelen Semiotiek Bildwerbung Werbepsychologie Psychologie Wirtschaft Advertising Psychological aspects Werbung Bild |
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