Serial innovators: how individuals create and deliver breakthrough innovations in mature firms
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Bibliographische Detailangaben
Beteilige Person: Griffin, Abbie (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Stanford, California Stanford Business Books c2012
Schlagwörter:
Links:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713530
Beschreibung:Introduction : serial innovators and why they matter -- Breakthrough innovation in existing organizations -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work
Includes bibliographical references and index
Umfang:1 Online-Ressource (xii, 221 p.)
ISBN:9780804783323
0804783322
9780804775977