Managing the new customer relationship: strategies to engage the social customer and build lasting value
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=566443 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=566443 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (xxi, 327 p.) |
| ISBN: | 1118255852 1118255909 9781118092217 9781118255858 9781118255902 |
Internformat
MARC
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| 245 | 1 | 0 | |a Managing the new customer relationship |b strategies to engage the social customer and build lasting value |c Ian H. Gordon |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (xxi, 327 p.) | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Social media |x Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1821932220363833345 |
| any_adam_object | |
| author | Gordon, Ian 1952- |
| author_GND | (DE-588)124933580 |
| author_facet | Gordon, Ian 1952- |
| author_role | aut |
| author_sort | Gordon, Ian 1952- |
| author_variant | i g ig |
| building | Verbundindex |
| bvnumber | BV042742907 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)841170436 (DE-599)BVBBV042742907 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742907 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 1118255852 1118255909 9781118092217 9781118255858 9781118255902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173778 |
| oclc_num | 841170436 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xxi, 327 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Gordon, Ian 1952- Managing the new customer relationship strategies to engage the social customer and build lasting value BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Wirtschaft Relationship marketing Customer relations Management Social media Marketing Kundenmanagement |
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