A compilation of multi-item measures for consumer behavior & advertising research:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Fort Worth, Texas
GCBII Productions
2012
|
| Ausgabe: | (Library version) |
| Schriftenreihe: | Marketing scales handbook
Volume 6 |
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |
| Beschreibung: | Includes bibliographical references This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality |
| Umfang: | 1 Online-Ressource (xxiv, 729 p.) |
| ISBN: | 0615630685 1280772867 9780615630687 9781280772863 |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV042742869 | ||
| 003 | DE-604 | ||
| 005 | 20151028 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150806s2012 xx o|||| 00||| eng d | ||
| 020 | |a 0615630685 |c electronic bk. |9 0-615-63068-5 | ||
| 020 | |a 1280772867 |9 1-280-77286-7 | ||
| 020 | |a 9780615630687 |c electronic bk. |9 978-0-615-63068-7 | ||
| 020 | |a 9780615630687 |c electronic bk. |9 978-0-615-63068-7 | ||
| 020 | |a 9781280772863 |9 978-1-280-77286-3 | ||
| 035 | |a (OCoLC)795895477 | ||
| 035 | |a (DE-599)BVBBV042742869 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-860 | ||
| 082 | 0 | |a 658.83028 |2 23 | |
| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a A compilation of multi-item measures for consumer behavior & advertising research |c Gordon C. Bruner II. |
| 246 | 1 | 3 | |a A compilation of multi-item measures for consumer behavior and advertising research |
| 246 | 1 | 3 | |a Marketing scales handbook, Volume 6 |
| 250 | |a (Library version) | ||
| 264 | 1 | |a Fort Worth, Texas |b GCBII Productions |c 2012 | |
| 300 | |a 1 Online-Ressource (xxiv, 729 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Marketing scales handbook |v Volume 6 | |
| 500 | |a Includes bibliographical references | ||
| 500 | |a This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality | ||
| 650 | 7 | |a Marketing research / Statistical methods |2 fast | |
| 650 | 7 | |a Scaling (Social sciences) |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc | |
| 650 | 4 | |a Scaling (Social sciences) |v Handbooks, manuals, etc | |
| 830 | 0 | |a Marketing scales handbook |v Volume 6 |w (DE-604)BV037226478 |9 6 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-NLEBK | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028173740 | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |l DE-860 |p ZDB-4-NLEBK |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |l DE-91 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_gekauft |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2127492 |
|---|---|
| _version_ | 1821932220360687617 |
| any_adam_object | |
| author | Bruner, Gordon C. 1954- |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- |
| author_role | aut |
| author_sort | Bruner, Gordon C. 1954- |
| author_variant | g c b gc gcb |
| building | Verbundindex |
| bvnumber | BV042742869 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)795895477 (DE-599)BVBBV042742869 |
| dewey-full | 658.83028 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83028 |
| dewey-search | 658.83028 |
| dewey-sort | 3658.83028 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | (Library version) |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02819nam a2200553zcb4500</leader><controlfield tag="001">BV042742869</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151028 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150806s2012 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0615630685</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-615-63068-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1280772867</subfield><subfield code="9">1-280-77286-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780615630687</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-615-63068-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780615630687</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-615-63068-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781280772863</subfield><subfield code="9">978-1-280-77286-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)795895477</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042742869</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83028</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138917523</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A compilation of multi-item measures for consumer behavior & advertising research</subfield><subfield code="c">Gordon C. Bruner II.</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">A compilation of multi-item measures for consumer behavior and advertising research</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Marketing scales handbook, Volume 6</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">(Library version)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth, Texas</subfield><subfield code="b">GCBII Productions</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiv, 729 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing scales handbook</subfield><subfield code="v">Volume 6</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This sixth volume in the series reviews 682 consumerrelated measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research / Statistical methods</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Scaling (Social sciences)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="x">Statistical methods</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Scaling (Social sciences)</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing scales handbook</subfield><subfield code="v">Volume 6</subfield><subfield code="w">(DE-604)BV037226478</subfield><subfield code="9">6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028173740</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_gekauft</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042742869 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 0615630685 1280772867 9780615630687 9781280772863 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173740 |
| oclc_num | 795895477 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-860 |
| owner_facet | DE-91 DE-BY-TUM DE-860 |
| physical | 1 Online-Ressource (xxiv, 729 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK FLA_PDA_EBU ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | GCBII Productions |
| record_format | marc |
| series | Marketing scales handbook |
| series2 | Marketing scales handbook |
| spellingShingle | Bruner, Gordon C. 1954- A compilation of multi-item measures for consumer behavior & advertising research Marketing scales handbook Marketing research / Statistical methods fast Scaling (Social sciences) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| title | A compilation of multi-item measures for consumer behavior & advertising research |
| title_alt | A compilation of multi-item measures for consumer behavior and advertising research Marketing scales handbook, Volume 6 |
| title_auth | A compilation of multi-item measures for consumer behavior & advertising research |
| title_exact_search | A compilation of multi-item measures for consumer behavior & advertising research |
| title_full | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_fullStr | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_full_unstemmed | A compilation of multi-item measures for consumer behavior & advertising research Gordon C. Bruner II. |
| title_short | A compilation of multi-item measures for consumer behavior & advertising research |
| title_sort | a compilation of multi item measures for consumer behavior advertising research |
| topic | Marketing research / Statistical methods fast Scaling (Social sciences) fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| topic_facet | Marketing research / Statistical methods Scaling (Social sciences) BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=771949 |
| volume_link | (DE-604)BV037226478 |
| work_keys_str_mv | AT brunergordonc acompilationofmultiitemmeasuresforconsumerbehavioradvertisingresearch AT brunergordonc acompilationofmultiitemmeasuresforconsumerbehaviorandadvertisingresearch AT brunergordonc marketingscaleshandbookvolume6 |