The co-creation paradigm:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Stanford, California
Stanford Business Books, an imprint of Stanford University Press
[2014]
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713553 |
| Beschreibung: | A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems .. Includes bibliographical references and index Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm |
| Umfang: | 1 Online-Ressource (xx, 333 pages) |
| ISBN: | 9780804790758 0804790752 9780804789158 0804789150 |
Internformat
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| 500 | |a A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems .. | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm | ||
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Datensatz im Suchindex
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|---|---|
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| author | Ramaswamy, Venkatram |
| author_facet | Ramaswamy, Venkatram |
| author_role | aut |
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| author_variant | v r vr |
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| ctrlnum | (OCoLC)875097689 (DE-599)BVBBV042742587 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.5/75 658.575 658.5 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742587 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 9780804790758 0804790752 9780804789158 0804789150 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173458 |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Stanford Business Books, an imprint of Stanford University Press |
| record_format | marc |
| spelling | Ramaswamy, Venkatram Verfasser aut The co-creation paradigm Venkat Ramaswamy and Kerimcan Ozcan Stanford, California Stanford Business Books, an imprint of Stanford University Press [2014] 1 Online-Ressource (xx, 333 pages) txt rdacontent c rdamedia cr rdacarrier A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems .. Includes bibliographical references and index Introduction to the co-creation paradigm -- Innovating and designing co-creative engagement platforms -- Enabling and connecting with co-creation experiences -- Leveraging co-creative ecosystems of capabilities -- Building co-creative management systems -- Crafting co-creative enterprise architectures -- Co-creating transformational change -- Evolving economies and societies through co-creation -- Wealth-welfare-wellbeing and private-public-social sector co-creation -- Embracing the co-creation paradigm Business Finance Management Stocks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business networks fast Customer relations fast Product management fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Product management Business networks Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Netzwerkmanagement (DE-588)4245322-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmarketing (DE-588)4789127-0 s Produktmanagement (DE-588)4125960-9 s Netzwerkmanagement (DE-588)4245322-7 s 1\p DE-604 Ozcan, Kerimcan Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713553 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Ramaswamy, Venkatram The co-creation paradigm Business Finance Management Stocks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business networks fast Customer relations fast Product management fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Product management Business networks Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Produktmanagement (DE-588)4125960-9 gnd Netzwerkmanagement (DE-588)4245322-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4236865-0 (DE-588)4125960-9 (DE-588)4245322-7 |
| title | The co-creation paradigm |
| title_auth | The co-creation paradigm |
| title_exact_search | The co-creation paradigm |
| title_full | The co-creation paradigm Venkat Ramaswamy and Kerimcan Ozcan |
| title_fullStr | The co-creation paradigm Venkat Ramaswamy and Kerimcan Ozcan |
| title_full_unstemmed | The co-creation paradigm Venkat Ramaswamy and Kerimcan Ozcan |
| title_short | The co-creation paradigm |
| title_sort | the co creation paradigm |
| topic | Business Finance Management Stocks BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business networks fast Customer relations fast Product management fast Relationship marketing fast Wirtschaft Customer relations Relationship marketing Product management Business networks Beziehungsmarketing (DE-588)4789127-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Produktmanagement (DE-588)4125960-9 gnd Netzwerkmanagement (DE-588)4245322-7 gnd |
| topic_facet | Business Finance Management Stocks BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business networks Customer relations Product management Relationship marketing Wirtschaft Beziehungsmarketing Kundenmanagement Produktmanagement Netzwerkmanagement |
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