Product assortment and consumer choice: an interdisciplinary review
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston
Now
[2012]
|
| Schriftenreihe: | Foundations and trends in marketing
6,1 |
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=593807 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=593807 |
| Umfang: | 1 Online-Ressource (ix, 63 Seiten) |
| ISBN: | 9781601985354 1601985355 |
Internformat
MARC
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| 490 | 1 | |a Foundations and trends in marketing |v Volume 6, Issue 1 | |
| 505 | 8 | |a Includes bibliographical references (p. 49-61) | |
| 505 | 8 | |a 2. Perceptions of assortment variety -- 2.1 Assortment size and perceived assortment variety -- 2.2 Assortment structure and perceived assortment variety -- | |
| 505 | 8 | |a 3. Choosing from an assortment -- 3.1 Purchase likelihood -- 3.2 Purchase quantity -- 3.3 Option choice -- | |
| 505 | 8 | |a 4. Choosing among assortments -- 4.1 The impact of assortment size on choice among assortments -- 4.2 The impact of assortment structure on choice among assortments -- 4.3 The impact of purchase-quantity goals on choice among assortments -- | |
| 505 | 8 | |a 5. Developing an agenda for further research -- | |
| 505 | 8 | |a 6. Product assortment and consumer choice: a managerial perspective -- 6.1 Strategies for optimizing the assortment -- 6.2 Strategies for optimizing the consumer decision-making process -- | |
| 505 | 8 | |a 7. Conclusion -- References | |
| 505 | 8 | |a The topic of product assortment has generated a plethora of research across various domains, including economics, analytical and empirical modeling, individual and group decision making, and social psychology. Despite the voluminous assortment research, however, the key findings have remained scattered across domains. In fact, the very domain of assortment research has not been clearly defined, thus complicating the understanding of the current state of assortment research. The goal of this review, therefore, is to define the field of assortment research and outline its key findings. In this context, this review delineates three key domains of assortment research: (1) how consumers perceive the variety of items in an assortment, (2) how consumers choose an item from a given assortment, and (3) how consumers choose among assortments. The key findings in each of these three areas are synthesized in the form of specific research propositions that build on the existing findings and provide guidance for further empirical investigation. By outlining the key findings in each of these three areas, this review offers an integrative framework for understanding the impact of assortment on consumer choice | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumers' preferences / Research |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumers' preferences |x Research | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2126630 |
|---|---|
| _version_ | 1821932217058721793 |
| any_adam_object | |
| author | Chernev, Alexander |
| author_GND | (DE-588)1050942035 |
| author_facet | Chernev, Alexander |
| author_role | aut |
| author_sort | Chernev, Alexander |
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| bvnumber | BV042742007 |
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| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references (p. 49-61) 2. Perceptions of assortment variety -- 2.1 Assortment size and perceived assortment variety -- 2.2 Assortment structure and perceived assortment variety -- 3. Choosing from an assortment -- 3.1 Purchase likelihood -- 3.2 Purchase quantity -- 3.3 Option choice -- 4. Choosing among assortments -- 4.1 The impact of assortment size on choice among assortments -- 4.2 The impact of assortment structure on choice among assortments -- 4.3 The impact of purchase-quantity goals on choice among assortments -- 5. Developing an agenda for further research -- 6. Product assortment and consumer choice: a managerial perspective -- 6.1 Strategies for optimizing the assortment -- 6.2 Strategies for optimizing the consumer decision-making process -- 7. Conclusion -- References The topic of product assortment has generated a plethora of research across various domains, including economics, analytical and empirical modeling, individual and group decision making, and social psychology. Despite the voluminous assortment research, however, the key findings have remained scattered across domains. In fact, the very domain of assortment research has not been clearly defined, thus complicating the understanding of the current state of assortment research. The goal of this review, therefore, is to define the field of assortment research and outline its key findings. In this context, this review delineates three key domains of assortment research: (1) how consumers perceive the variety of items in an assortment, (2) how consumers choose an item from a given assortment, and (3) how consumers choose among assortments. The key findings in each of these three areas are synthesized in the form of specific research propositions that build on the existing findings and provide guidance for further empirical investigation. By outlining the key findings in each of these three areas, this review offers an integrative framework for understanding the impact of assortment on consumer choice |
| ctrlnum | (ZDB-4-NLEBK)593807 (OCoLC)784140528 (DE-599)BVBBV042742007 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742007 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:39Z |
| institution | BVB |
| isbn | 9781601985354 1601985355 |
| language | English |
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| physical | 1 Online-Ressource (ix, 63 Seiten) |
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| publishDate | 2012 |
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| publisher | Now |
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| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spellingShingle | Chernev, Alexander Product assortment and consumer choice an interdisciplinary review Foundations and trends in marketing Includes bibliographical references (p. 49-61) 2. Perceptions of assortment variety -- 2.1 Assortment size and perceived assortment variety -- 2.2 Assortment structure and perceived assortment variety -- 3. Choosing from an assortment -- 3.1 Purchase likelihood -- 3.2 Purchase quantity -- 3.3 Option choice -- 4. Choosing among assortments -- 4.1 The impact of assortment size on choice among assortments -- 4.2 The impact of assortment structure on choice among assortments -- 4.3 The impact of purchase-quantity goals on choice among assortments -- 5. Developing an agenda for further research -- 6. Product assortment and consumer choice: a managerial perspective -- 6.1 Strategies for optimizing the assortment -- 6.2 Strategies for optimizing the consumer decision-making process -- 7. Conclusion -- References The topic of product assortment has generated a plethora of research across various domains, including economics, analytical and empirical modeling, individual and group decision making, and social psychology. Despite the voluminous assortment research, however, the key findings have remained scattered across domains. In fact, the very domain of assortment research has not been clearly defined, thus complicating the understanding of the current state of assortment research. The goal of this review, therefore, is to define the field of assortment research and outline its key findings. In this context, this review delineates three key domains of assortment research: (1) how consumers perceive the variety of items in an assortment, (2) how consumers choose an item from a given assortment, and (3) how consumers choose among assortments. The key findings in each of these three areas are synthesized in the form of specific research propositions that build on the existing findings and provide guidance for further empirical investigation. By outlining the key findings in each of these three areas, this review offers an integrative framework for understanding the impact of assortment on consumer choice BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers' preferences / Research fast Wirtschaft Consumers' preferences Research |
| title | Product assortment and consumer choice an interdisciplinary review |
| title_auth | Product assortment and consumer choice an interdisciplinary review |
| title_exact_search | Product assortment and consumer choice an interdisciplinary review |
| title_full | Product assortment and consumer choice an interdisciplinary review Alexander Chernev |
| title_fullStr | Product assortment and consumer choice an interdisciplinary review Alexander Chernev |
| title_full_unstemmed | Product assortment and consumer choice an interdisciplinary review Alexander Chernev |
| title_short | Product assortment and consumer choice |
| title_sort | product assortment and consumer choice an interdisciplinary review |
| title_sub | an interdisciplinary review |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumers' preferences / Research fast Wirtschaft Consumers' preferences Research |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumers' preferences / Research Wirtschaft Consumers' preferences Research |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=593807 |
| volume_link | (DE-604)BV023013035 |
| work_keys_str_mv | AT chernevalexander productassortmentandconsumerchoiceaninterdisciplinaryreview |