Multi-item measures for consumer insight research:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Fort Worth, Texas
GCBII Productions
c2013
|
| Schriftenreihe: | Marketing scales handbook
7 |
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=756267 |
| Umfang: | 1 Online-Ressource (xvi, 406 pages) |
| ISBN: | 9780615846064 0615846068 9781299754898 1299754899 |
Internformat
MARC
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| 245 | 1 | 0 | |a Multi-item measures for consumer insight research |c Gordon C. Bruner II. |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042740489 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:38Z |
| institution | BVB |
| isbn | 9780615846064 0615846068 9781299754898 1299754899 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028171361 |
| oclc_num | 855904593 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvi, 406 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | GCBII Productions |
| record_format | marc |
| series | Marketing scales handbook |
| series2 | Marketing scales handbook |
| spellingShingle | Bruner, Gordon C. 1954- Multi-item measures for consumer insight research Marketing scales handbook BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marktonderzoek gtt Marketing gtt Schaalmethoden gtt Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| title | Multi-item measures for consumer insight research |
| title_alt | Marketing scales handbook, Volume 7 |
| title_auth | Multi-item measures for consumer insight research |
| title_exact_search | Multi-item measures for consumer insight research |
| title_full | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_fullStr | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_full_unstemmed | Multi-item measures for consumer insight research Gordon C. Bruner II. |
| title_short | Multi-item measures for consumer insight research |
| title_sort | multi item measures for consumer insight research |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marktonderzoek gtt Marketing gtt Schaalmethoden gtt Marketing research / Statistical methods fast Scaling (Social sciences) fast Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marktonderzoek Marketing Schaalmethoden Marketing research / Statistical methods Scaling (Social sciences) Wirtschaft Marketing research Statistical methods Handbooks, manuals, etc Scaling (Social sciences) Handbooks, manuals, etc |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=756267 |
| volume_link | (DE-604)BV037226478 |
| work_keys_str_mv | AT brunergordonc multiitemmeasuresforconsumerinsightresearch AT brunergordonc marketingscaleshandbookvolume7 |