Marketing Strategy:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
[Hoboken]
[Routledge]
[2012]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | The Chartered Institute of Marketing / Butterworth-Heinemann Marketing Series
|
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473883 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473883 |
| Beschreibung: | Online-Ressource beruht auf der 2. Auflage der Printausgabe von 1998. |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9781136004421 1136004424 9781136004414 |
Internformat
MARC
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| 100 | 1 | |a Fifield, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing Strategy |c Paul Fifield ; published in association with the Chartered Institute of Marketing |
| 250 | |a Second edition | ||
| 264 | 1 | |a [Hoboken] |b [Routledge] |c [2012] | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a The Chartered Institute of Marketing / Butterworth-Heinemann Marketing Series | |
| 500 | |a Online-Ressource beruht auf der 2. Auflage der Printausgabe von 1998. | ||
| 505 | 8 | |a Cover; Marketing Strategy; Copyright; Contents; Preface to the second edition; Preface to the first edition; Acknowledgement; Introduction; Part One Where are we now?; Chapter 1 Before we start -- what are we trying to do?; Chapter 2 The internal business drivers; Chapter 3 The external environment; Chapter 4 The business strategy; Part Two Where do we want to be?; Chapter 5 From business to marketing strategy; Chapter 6 Developing marketing strategy; Chapter 7 Making the links; Part Three How do we get there?; Chapter 8 Connecting with the market; Chapter 9 Product policy | |
| 505 | 8 | |a Chapter 10 The rest of the mixChapter 11 Marketing plans; Part Four How do we make it happen?; Chapter 12 Strategy evaluation and appraisal; Chapter 13 Identifying barriers to implementation; Chapter 14 Identifying drivers for change; Chapter 15 Using the system; Part Five Where next?; Chapter 16 New age marketing?; Chapter 17 Back to the future; Index | |
| 505 | 8 | |a Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. | |
| 650 | 4 | |a Business | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2124488 |
|---|---|
| _version_ | 1821932210383486977 |
| any_adam_object | |
| author | Fifield, Paul |
| author_facet | Fifield, Paul |
| author_role | aut |
| author_sort | Fifield, Paul |
| author_variant | p f pf |
| building | Verbundindex |
| bvnumber | BV042739847 |
| classification_rvk | QP 600 |
| collection | ZDB-4-NLEBK |
| contents | Cover; Marketing Strategy; Copyright; Contents; Preface to the second edition; Preface to the first edition; Acknowledgement; Introduction; Part One Where are we now?; Chapter 1 Before we start -- what are we trying to do?; Chapter 2 The internal business drivers; Chapter 3 The external environment; Chapter 4 The business strategy; Part Two Where do we want to be?; Chapter 5 From business to marketing strategy; Chapter 6 Developing marketing strategy; Chapter 7 Making the links; Part Three How do we get there?; Chapter 8 Connecting with the market; Chapter 9 Product policy Chapter 10 The rest of the mixChapter 11 Marketing plans; Part Four How do we make it happen?; Chapter 12 Strategy evaluation and appraisal; Chapter 13 Identifying barriers to implementation; Chapter 14 Identifying drivers for change; Chapter 15 Using the system; Part Five Where next?; Chapter 16 New age marketing?; Chapter 17 Back to the future; Index Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. |
| ctrlnum | (ZDB-4-NLEBK)473883 (OCoLC)804661264 (DE-599)BVBBV042739847 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV042739847 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:18:37Z |
| institution | BVB |
| isbn | 9781136004421 1136004424 9781136004414 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028170719 |
| oclc_num | 804661264 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | [Routledge] |
| record_format | marc |
| series2 | The Chartered Institute of Marketing / Butterworth-Heinemann Marketing Series |
| spellingShingle | Fifield, Paul Marketing Strategy Cover; Marketing Strategy; Copyright; Contents; Preface to the second edition; Preface to the first edition; Acknowledgement; Introduction; Part One Where are we now?; Chapter 1 Before we start -- what are we trying to do?; Chapter 2 The internal business drivers; Chapter 3 The external environment; Chapter 4 The business strategy; Part Two Where do we want to be?; Chapter 5 From business to marketing strategy; Chapter 6 Developing marketing strategy; Chapter 7 Making the links; Part Three How do we get there?; Chapter 8 Connecting with the market; Chapter 9 Product policy Chapter 10 The rest of the mixChapter 11 Marketing plans; Part Four How do we make it happen?; Chapter 12 Strategy evaluation and appraisal; Chapter 13 Identifying barriers to implementation; Chapter 14 Identifying drivers for change; Chapter 15 Using the system; Part Five Where next?; Chapter 16 New age marketing?; Chapter 17 Back to the future; Index Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Business BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | Marketing Strategy |
| title_auth | Marketing Strategy |
| title_exact_search | Marketing Strategy |
| title_full | Marketing Strategy Paul Fifield ; published in association with the Chartered Institute of Marketing |
| title_fullStr | Marketing Strategy Paul Fifield ; published in association with the Chartered Institute of Marketing |
| title_full_unstemmed | Marketing Strategy Paul Fifield ; published in association with the Chartered Institute of Marketing |
| title_short | Marketing Strategy |
| title_sort | marketing strategy |
| topic | Business BUSINESS & ECONOMICS / Green Business bisacsh Marketing fast Wirtschaft Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Business BUSINESS & ECONOMICS / Green Business Marketing Wirtschaft Marketingstrategie |
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| work_keys_str_mv | AT fifieldpaul marketingstrategy |