Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston ; Munich [u.a.]
Pearson
2016
|
| Ausgabe: | 7. ed., global ed. |
| Schriftenreihe: | Always learning
|
| Schlagwörter: | |
| Umfang: | 496 S. Ill., graph. Darst. |
| ISBN: | 9781292093635 1292093633 |
Internformat
MARC
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| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow ; Donald Baack |
| 250 | |a 7. ed., global ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson |c 2016 | |
| 300 | |a 496 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818980620995395584 |
|---|---|
| any_adam_object | |
| author | Clow, Kenneth E. |
| author_facet | Clow, Kenneth E. |
| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV042726597 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 630 |
| ctrlnum | (OCoLC)915334555 (DE-599)BVBBV042726597 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., global ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV042726597 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:18:20Z |
| institution | BVB |
| isbn | 9781292093635 1292093633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028157695 |
| oclc_num | 915334555 |
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| owner | DE-573 DE-862 DE-BY-FWS DE-1049 DE-1050 |
| owner_facet | DE-573 DE-862 DE-BY-FWS DE-1049 DE-1050 |
| physical | 496 S. Ill., graph. Darst. |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack 7. ed., global ed. Boston ; Munich [u.a.] Pearson 2016 496 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Reclame gtt Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Baack, Donald Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4168907-0 (DE-588)4346301-0 (DE-588)4123623-3 |
| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Reclame gtt Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Reclame Communication in marketing Advertising Werbung Sales-promotion Unternehmen Marktkommunikation Marketingmanagement Integriertes Management Lehrbuch |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |