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Bibliographic Details
Main Authors:	Grainge, Paul 1972- (Author), Johnson, Catherine 1973- (Author)
Format:	Book
Language:	English
Published:	London Routledge 2015
Subjects:	Film Motion pictures > Marketing Television programs > Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028071390&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	X, 226 Seiten
ISBN:	9780415831628 9780415831666

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MARC


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Record in the Search Index

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adam_text	PROMOTIONAL SCREEN INDUSTRIES / GRAINGE, PAUL 1972- : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS PT. 1. THE BLURRING BOUNDARIES OF PROMOTION AND CONTENT ON PROMOTIONAL SCREEN CONTENT ON THE PROMOTIONAL SCREEN INDUSTRIES PT. 2. MEDIA PROMOTION MOBILE COMMUNICATION: SCREEN ADVERTISING AND SHAREABLE MEDIA TELEVISION: TRANSMEDIA AND SECOND SCREENS MOVIES: TRAILERS AND THE INFRASTRUCTURE OF BLOCKBUSTER MARKETING EVENTS AND SPACES: DIGITAL ANIMATION AND EXPERIENTIAL DESIGN CONCLUSION: ONLY PROMOTION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Grainge, Paul 1972- Johnson, Catherine 1973-
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isbn	9780415831628 9780415831666
language	English
lccn	014037789
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physical	X, 226 Seiten
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publisher	Routledge
record_format	marc
spellingShingle	Grainge, Paul 1972- Johnson, Catherine 1973- Promotional screen industries Film Motion pictures Marketing Television programs Marketing
title	Promotional screen industries
title_auth	Promotional screen industries
title_exact_search	Promotional screen industries
title_full	Promotional screen industries Paul Grainge and Catherine Johnson
title_fullStr	Promotional screen industries Paul Grainge and Catherine Johnson
title_full_unstemmed	Promotional screen industries Paul Grainge and Catherine Johnson
title_short	Promotional screen industries
title_sort	promotional screen industries
topic	Film Motion pictures Marketing Television programs Marketing
topic_facet	Film Motion pictures Marketing Television programs Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028071390&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT graingepaul promotionalscreenindustries AT johnsoncatherine promotionalscreenindustries

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