Promotional screen industries:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge
2015
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028071390&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | X, 226 Seiten |
| ISBN: | 9780415831628 9780415831666 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819380222103912448 |
|---|---|
| adam_text | PROMOTIONAL SCREEN INDUSTRIES
/ GRAINGE, PAUL 1972-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PT. 1. THE BLURRING BOUNDARIES OF PROMOTION AND CONTENT
ON PROMOTIONAL SCREEN CONTENT
ON THE PROMOTIONAL SCREEN INDUSTRIES
PT. 2. MEDIA PROMOTION
MOBILE COMMUNICATION: SCREEN ADVERTISING AND SHAREABLE MEDIA
TELEVISION: TRANSMEDIA AND SECOND SCREENS
MOVIES: TRAILERS AND THE INFRASTRUCTURE OF BLOCKBUSTER MARKETING
EVENTS AND SPACES: DIGITAL ANIMATION AND EXPERIENTIAL DESIGN
CONCLUSION: ONLY PROMOTION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Grainge, Paul 1972- Johnson, Catherine 1973- |
| author_GND | (DE-588)133878627 (DE-588)1017905975 |
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| dewey-ones | 384 - Communications |
| dewey-raw | 384/.84 |
| dewey-search | 384/.84 |
| dewey-sort | 3384 284 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042638966 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:16:24Z |
| institution | BVB |
| isbn | 9780415831628 9780415831666 |
| language | English |
| lccn | 014037789 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028071390 |
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| physical | X, 226 Seiten |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
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| spellingShingle | Grainge, Paul 1972- Johnson, Catherine 1973- Promotional screen industries Film Motion pictures Marketing Television programs Marketing |
| title | Promotional screen industries |
| title_auth | Promotional screen industries |
| title_exact_search | Promotional screen industries |
| title_full | Promotional screen industries Paul Grainge and Catherine Johnson |
| title_fullStr | Promotional screen industries Paul Grainge and Catherine Johnson |
| title_full_unstemmed | Promotional screen industries Paul Grainge and Catherine Johnson |
| title_short | Promotional screen industries |
| title_sort | promotional screen industries |
| topic | Film Motion pictures Marketing Television programs Marketing |
| topic_facet | Film Motion pictures Marketing Television programs Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028071390&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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