Copy, Copy, Copy: How to do smarter marketing by using other people's ideas
Gespeichert in:
Beteiligte Personen: | , |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
[s.l.]
Wiley
2015
|
Ausgabe: | 1. Aufl. |
Schlagwörter: | |
Links: | http://hwr.ciando.com/book/index.cfm?bok_id=1916678 |
ISBN: | 9781118964989 |
Internformat
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520 | 1 | |a THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what o | |
653 | |a aElectronic books | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Earls, Mark Willshire, John V. |
author_facet | Earls, Mark Willshire, John V. |
author_role | aut aut |
author_sort | Earls, Mark |
author_variant | m e me j v w jv jvw |
building | Verbundindex |
bvnumber | BV042581461 |
collection | ZDB-22-CAN |
ctrlnum | (OCoLC)912961367 (DE-599)GBV821314890 |
dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. Aufl. |
format | Electronic eBook |
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publishDate | 2015 |
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publisher | Wiley |
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spelling | Earls, Mark Verfasser aut Copy, Copy, Copy How to do smarter marketing by using other people's ideas 1. Aufl. [s.l.] Wiley 2015 txt rdacontent c rdamedia cr rdacarrier THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what o aElectronic books Willshire, John V. Verfasser aut |
spellingShingle | Earls, Mark Willshire, John V. Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_auth | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_exact_search | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_full | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_fullStr | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_full_unstemmed | Copy, Copy, Copy How to do smarter marketing by using other people's ideas |
title_short | Copy, Copy, Copy |
title_sort | copy copy copy how to do smarter marketing by using other people s ideas |
title_sub | How to do smarter marketing by using other people's ideas |
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