Verfügbarkeit: Origination | Technische Universität München

Origination: the geographies of brands and branding

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Bibliographische Detailangaben
Beteilige Person:	Pike, Andy 1968- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chichester Wiley Blackwell 2015
Ausgabe:	1. publ.
Schriftenreihe:	RGS-IBG book series
Schlagwörter:	Geografischer Raum Marke Kulturgeographie Mediensoziologie
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=4783597&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028007240&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes references (pages 207-223) and index
Umfang:	XIII, 228 S. Ill., graph. Darst., Kt.
ISBN:	9781118556382 9781118556405 1118556402

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Datensatz im Suchindex

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adam_text	Contents Series Bditors Preface viii ¿zlck)iozöledge7m7tts ix Penìiissions χ L· ¡si of Tables xi List of Figtires 1 Introduction 1 2 The Geographies of Brands and Branding 23 3 Origination 59 4 Local Origination ... Newcastle Brown Ale 88 5 National Origination ... Burberry 112 6 Global Origination ... Apple 139 7 Territorial Development 171 8 Conclusions 194 References 2О7 Index 2,2.4:
any_adam_object	1
author	Pike, Andy 1968-
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dewey-full	910
dewey-hundreds	900 - History & geography
dewey-ones	910 - Geography and travel
dewey-raw	910
dewey-search	910
dewey-sort	3910
dewey-tens	910 - Geography and travel
discipline	Wirtschaftswissenschaften Geographie
edition	1. publ.
format	Book
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spellingShingle	Pike, Andy 1968- Origination the geographies of brands and branding Geografischer Raum (DE-588)4156686-5 gnd Marke (DE-588)4074577-6 gnd
subject_GND	(DE-588)4156686-5 (DE-588)4074577-6
title	Origination the geographies of brands and branding
title_auth	Origination the geographies of brands and branding
title_exact_search	Origination the geographies of brands and branding
title_full	Origination the geographies of brands and branding Andy Pike
title_fullStr	Origination the geographies of brands and branding Andy Pike
title_full_unstemmed	Origination the geographies of brands and branding Andy Pike
title_short	Origination
title_sort	origination the geographies of brands and branding
title_sub	the geographies of brands and branding
topic	Geografischer Raum (DE-588)4156686-5 gnd Marke (DE-588)4074577-6 gnd
topic_facet	Geografischer Raum Marke
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Inhaltsverzeichnis