Foundations of marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
2015
|
| Ausgabe: | 5. ed. |
| Schlagwörter: | |
| Beschreibung: | Literaturangaben |
| Umfang: | XIX, 358 S. Ill., graph. Darst. |
| ISBN: | 9780077167950 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 003 | DE-604 | ||
| 005 | 20160713 | ||
| 007 | t| | ||
| 008 | 150424s2015 xx ad|| |||| 00||| eng d | ||
| 020 | |a 9780077167950 |9 978-0-07-716795-0 | ||
| 020 | |z 0077167953 |9 0-07-716795-3 | ||
| 035 | |a (OCoLC)910102232 | ||
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| 040 | |a DE-604 |b ger | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Fahy, John |d 1962- |e Verfasser |0 (DE-588)1015285783 |4 aut | |
| 245 | 1 | 0 | |a Foundations of marketing |c John Fahy and David Jobber |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 2015 | |
| 300 | |a XIX, 358 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing / Case studies | |
| 650 | 4 | |a Marketing / Études de cas | |
| 650 | 4 | |a Marketingmix | |
| 650 | 4 | |a Sales & marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Jobber, David |d 1947- |e Verfasser |0 (DE-588)170348350 |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Fahy, John 1962- Jobber, David 1947- |
| author_GND | (DE-588)1015285783 (DE-588)170348350 |
| author_facet | Fahy, John 1962- Jobber, David 1947- |
| author_role | aut aut |
| author_sort | Fahy, John 1962- |
| author_variant | j f jf d j dj |
| building | Verbundindex |
| bvnumber | BV042525382 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)910102232 (DE-599)BVBBV042525382 |
| dewey-full | 650# |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650# |
| dewey-search | 650# |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV042525382 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:13:34Z |
| institution | BVB |
| isbn | 9780077167950 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027959717 |
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| physical | XIX, 358 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Fahy, John 1962- Verfasser (DE-588)1015285783 aut Foundations of marketing John Fahy and David Jobber 5. ed. London [u.a.] McGraw-Hill 2015 XIX, 358 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s Jobber, David 1947- Verfasser (DE-588)170348350 aut |
| spellingShingle | Fahy, John 1962- Jobber, David 1947- Foundations of marketing Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Foundations of marketing |
| title_auth | Foundations of marketing |
| title_exact_search | Foundations of marketing |
| title_full | Foundations of marketing John Fahy and David Jobber |
| title_fullStr | Foundations of marketing John Fahy and David Jobber |
| title_full_unstemmed | Foundations of marketing John Fahy and David Jobber |
| title_short | Foundations of marketing |
| title_sort | foundations of marketing |
| topic | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT fahyjohn foundationsofmarketing AT jobberdavid foundationsofmarketing |