Der Marketing-Manager: Grundwissen
Gespeichert in:
Beteilige Person: | |
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Format: | Buch |
Sprache: | Deutsch |
Veröffentlicht: |
Konstanz und München
UVK-Verl.-Ges.
2015
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Schlagwörter: | |
Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=5201616&prov=M&dok_var=1&dok_ext=htm http://www.uvk.de/buecher/alle/db/titel/details/der-marketing-manager//ch/f278b6724e213c966b081c739af259f7/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027935854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Umfang: | 99 S. graph. Darst. |
ISBN: | 9783867646215 386764621X |
Internformat
MARC
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Datensatz im Suchindex
DE-BY-TUM_call_number | 0002 WIR 810f 2015 A 4783 |
---|---|
DE-BY-TUM_katkey | 2138659 |
DE-BY-TUM_location | 00 |
DE-BY-TUM_media_number | 040007388678 |
_version_ | 1821935368949202944 |
adam_text | INHALTSVERZEICHNIS
VORWORT 5
1 WAS MARKETING IST 9
2 WIE MAERKTE ERFORSCHT WERDEN 14
3 WELCHE UMWELTFAKTOREN DAS MARKETING BEEINFLUSSEN 17
4 WARUM MAERKTE SEGMENTIERT WERDEN 20
5 WIE SICH KONSUMENTEN VERHALTEN 22
6 WAS IM B-TO-B-MARKETING ANDERS IST 27
7 WAS KUNDENZUFRIEDENHEIT BEDEUTET 29
8 WIE KUNDEN GEBUNDEN WERDEN 34
9 WELCHE STRATEGISCHEN ENTSCHEIDUNGEN IM MARKETING
GETROFFEN WERDEN MUESSEN 41
10 WIE PRODUKTE UND PROGRAMME GESTALTET WERDEN 62
11 WIE MARKENPOLITIK FUNKTIONIERT 65
12 WIE PREISE UND KONDITIONEN GESTALTET WERDEN 67
13 WIE DISTRIBUTIONSPOLITIK FUNKTIONIERT 70
14 WAS IN DER KOMMUNIKATIONSPOLITIK GEMACHT WIRD 75
15 WIE ONLINE-MARKETING FUNKTIONIERT 79
GLOSSAR 85
LITERATURVERZEICHNIS 93
INDEX 95
HTTP://D-NB.INFO/106939677X
|
any_adam_object | 1 |
author | Hennig, Alexander 1977- |
author_GND | (DE-588)136290906 |
author_facet | Hennig, Alexander 1977- |
author_role | aut |
author_sort | Hennig, Alexander 1977- |
author_variant | a h ah |
building | Verbundindex |
bvnumber | BV042501133 |
classification_rvk | QP 600 |
classification_tum | WIR 810f |
ctrlnum | (OCoLC)907552845 (DE-599)DNB106939677X |
dewey-full | 658.8 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management 650 - Management and auxiliary services |
dewey-raw | 658.8 650 |
dewey-search | 658.8 650 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV042501133 |
illustrated | Illustrated |
indexdate | 2024-12-20T17:12:56Z |
institution | BVB |
isbn | 9783867646215 386764621X |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027935854 |
oclc_num | 907552845 |
open_access_boolean | |
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physical | 99 S. graph. Darst. |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | UVK-Verl.-Ges. |
record_format | marc |
spellingShingle | Hennig, Alexander 1977- Der Marketing-Manager Grundwissen Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4168907-0 |
title | Der Marketing-Manager Grundwissen |
title_alt | Der Marketing Manager Marketingmanager |
title_auth | Der Marketing-Manager Grundwissen |
title_exact_search | Der Marketing-Manager Grundwissen |
title_full | Der Marketing-Manager Grundwissen Alexander Hennig |
title_fullStr | Der Marketing-Manager Grundwissen Alexander Hennig |
title_full_unstemmed | Der Marketing-Manager Grundwissen Alexander Hennig |
title_short | Der Marketing-Manager |
title_sort | der marketing manager grundwissen |
title_sub | Grundwissen |
topic | Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketingmanagement |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=5201616&prov=M&dok_var=1&dok_ext=htm http://www.uvk.de/buecher/alle/db/titel/details/der-marketing-manager//ch/f278b6724e213c966b081c739af259f7/ http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027935854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT hennigalexander dermarketingmanagergrundwissen AT hennigalexander dermarketingmanager AT hennigalexander marketingmanager |
Inhaltsverzeichnis
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Teilbibliothek Stammgelände
Signatur: |
0002 WIR 810f 2015 A 4783 Lageplan |
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Exemplar 1 | Ausleihbar Am Standort |