Brand breakout: how emerging market brands will go global
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2015
|
| Schlagwörter: | |
| Beschreibung: | Originally published: 2013 Includes bibliographical references and index |
| Umfang: | XX, 256 S. graph. Darst. |
| ISBN: | pbk. 9781137467591 1137467592 9781137276612 |
Internformat
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| 020 | |a pbk. |a 9781137467591 |9 978-1-137-46759-1 | ||
| 020 | |a 1137467592 |c pbk. |9 1-137-46759-2 | ||
| 020 | |a 9781137276612 |9 978-1-137-27661-2 | ||
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| 100 | 1 | |a Kumar, Nirmalya |e Verfasser |0 (DE-588)17125757X |4 aut | |
| 245 | 1 | 0 | |a Brand breakout |b how emerging market brands will go global |c Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2015 | |
| 300 | |a XX, 256 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Originally published: 2013 | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) / Developing countries | |
| 650 | 4 | |a Brand name products / Developing countries | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 4 | |a Entwicklungsländer | |
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| 651 | 7 | |a Developing countries |2 fast | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Kumar, Nirmalya |
| author_GND | (DE-588)17125757X (DE-588)170618226 |
| author_facet | Kumar, Nirmalya |
| author_role | aut |
| author_sort | Kumar, Nirmalya |
| author_variant | n k nk |
| building | Verbundindex |
| bvnumber | BV042426339 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)907621489 (DE-599)BVBBV042426339 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Developing countries fast Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Developing countries Schwellenländer |
| id | DE-604.BV042426339 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:10:53Z |
| institution | BVB |
| isbn | pbk. 9781137467591 1137467592 9781137276612 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027861711 |
| oclc_num | 907621489 |
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| owner_facet | DE-92 DE-573 |
| physical | XX, 256 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Kumar, Nirmalya Verfasser (DE-588)17125757X aut Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp Basingstoke [u.a.] Palgrave Macmillan 2015 XX, 256 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Originally published: 2013 Includes bibliographical references and index Branding (Marketing) Brand name products Branding (Marketing) / Developing countries Brand name products / Developing countries Brand name products fast Branding (Marketing) fast Entwicklungsländer Unternehmen (DE-588)4061963-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Developing countries fast Schwellenländer (DE-588)4053920-9 gnd rswk-swf Schwellenländer (DE-588)4053920-9 g Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s b DE-604 Steenkamp, Jan-Benedict E. M. Sonstige (DE-588)170618226 oth |
| spellingShingle | Kumar, Nirmalya Brand breakout how emerging market brands will go global Branding (Marketing) Brand name products Branding (Marketing) / Developing countries Brand name products / Developing countries Brand name products fast Branding (Marketing) fast Entwicklungsländer Unternehmen (DE-588)4061963-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4125431-4 (DE-588)4144679-3 (DE-588)4053920-9 |
| title | Brand breakout how emerging market brands will go global |
| title_auth | Brand breakout how emerging market brands will go global |
| title_exact_search | Brand breakout how emerging market brands will go global |
| title_full | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_fullStr | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_full_unstemmed | Brand breakout how emerging market brands will go global Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_short | Brand breakout |
| title_sort | brand breakout how emerging market brands will go global |
| title_sub | how emerging market brands will go global |
| topic | Branding (Marketing) Brand name products Branding (Marketing) / Developing countries Brand name products / Developing countries Brand name products fast Branding (Marketing) fast Entwicklungsländer Unternehmen (DE-588)4061963-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Brand name products Branding (Marketing) / Developing countries Brand name products / Developing countries Entwicklungsländer Unternehmen Internationales Marketing Markenpolitik Developing countries Schwellenländer |
| work_keys_str_mv | AT kumarnirmalya brandbreakouthowemergingmarketbrandswillgoglobal AT steenkampjanbenedictem brandbreakouthowemergingmarketbrandswillgoglobal |