The handbook of international advertising research:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester ; Malden ; Oxford
Wiley Blackwell
2014
|
| Ausgabe: | First published |
| Schriftenreihe: | Handbooks in communication and media
|
| Schlagwörter: | |
| Umfang: | xxxii, 623 Seiten Diagramme |
| ISBN: | 9781444332377 |
Internformat
MARC
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| 245 | 1 | 0 | |a The handbook of international advertising research |c edited by Hong Cheng |
| 250 | |a First published | ||
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Datensatz im Suchindex
| _version_ | 1818980134544211968 |
|---|---|
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| author2 | Cheng, Hong 1958- |
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| author_facet | Cheng, Hong 1958- |
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| bvnumber | BV042416821 |
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| ctrlnum | (OCoLC)906742983 (DE-599)BVBBV042416821 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| id | DE-604.BV042416821 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:10:36Z |
| institution | BVB |
| isbn | 9781444332377 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027852305 |
| oclc_num | 906742983 |
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| owner_facet | DE-20 DE-521 DE-19 DE-BY-UBM DE-M382 |
| physical | xxxii, 623 Seiten Diagramme |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley Blackwell |
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| series2 | Handbooks in communication and media |
| spelling | The handbook of international advertising research edited by Hong Cheng First published Chichester ; Malden ; Oxford Wiley Blackwell 2014 xxxii, 623 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Handbooks in communication and media Werbeforschung (DE-588)4461741-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift gnd-content Werbeforschung (DE-588)4461741-0 s Werbung (DE-588)4065541-6 s Internationales Marketing (DE-588)4125431-4 s DE-604 Cheng, Hong 1958- (DE-588)140371982 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of international advertising research Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4461741-0 (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)1071861417 |
| title | The handbook of international advertising research |
| title_auth | The handbook of international advertising research |
| title_exact_search | The handbook of international advertising research |
| title_full | The handbook of international advertising research edited by Hong Cheng |
| title_fullStr | The handbook of international advertising research edited by Hong Cheng |
| title_full_unstemmed | The handbook of international advertising research edited by Hong Cheng |
| title_short | The handbook of international advertising research |
| title_sort | the handbook of international advertising research |
| topic | Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Werbeforschung Werbung Internationales Marketing Konferenzschrift |
| work_keys_str_mv | AT chenghong thehandbookofinternationaladvertisingresearch |