Media & society: production, content & participation
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles
SAGE
2015
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027803557&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027803557&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverzeichnis Seite [319]-333. - Literaturangaben |
| Umfang: | xii, 336 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781446267691 9781446267684 |
Internformat
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Datensatz im Suchindex
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| adam_text | This is the media
ЯифуШїіШ
critical scholars have been waiting for. a dear-eyed, critical, and
engagingly written overview of the contemporary culture industry that encompasses media new and
old,
digitai
ana]analogueym ordertotrace the oft-overlooked connections between meaning-making
and power that are thewarpandwoof
Щ
:ourincreasingly comprehensive media cocoon!
MARK ANDREJEVIC, ASSOCIATE PROFESSOR OF MEDIA STUDIES, POMONA COLLEGE
This book unpacks the role of the
media
in social, cultural and political contexts and encourages you
to reflect on the power relationships that are formed as a result.
Structured around the three cornerstones of media studies
-
production, content and participation
-
this is an ideal introduction toyour studies in media,culture and society.
The book:
•
Evaluates recent developments in media production, industries and platforms, owing to
the emergence of interactive media technologies.
•
Examines the shifting relationship between media production and consumption
instigated by the rise of social and mobile media, recasting consumption as participation .
•
Explores the construction of texts and meanings via media representations, consumer
culture and popular culture, as well as the relationship between politics and public relations.
•
Assesses the debates around the creative and cultural labour involved in meaning-making.
•
Includes a companion website featuring exercise and discussion questions, links to
relevant blogs and web material, lists of further reading and free access to relevant
journal articles.
Find the website at http://study.sagepub.com/carahandlouw
: -■ ■ ■,.. ■■■!:},
CONTENTS
Companion Website
xiii
Introduction
1
How is meaning made?
1
How is power made and maintained?
2
What does today s culture industry look like?
5
How do interactive media utilize and structure our participation?
6
What is the role of professional communicators in the exercise of power?
6
Engaging with critical debate about media production, content and participation
8
Engaging with academic debate
8
Journal articles and academic publication
8
1
Meaning, Representation and Power
13
Defining meaning
13
The power to influence meaning making
15
What is the relation between power and social elites?
2 6
Where does power come from?
18
What is the relationship between being embedded within a power relationship
and free agency?
19
The struggle over meaning: introducing hegemony
2
і
The more legitimacy dominant groups have, the less violence they need to employ
22
Defining hegemony
23
The control of meaning: introducing ideology and discourse
24
Ideology
25
Discourse
26
Representation and power
27
Control over representation
28
Mediatization and media rituals
32
Conclusion
37
Further reading
38
2
The
Industriai
Production of Meaning
39
Controlling who makes meaning and where meaning is made
40
Defining different types of culture industry
41
CONTENTS
Privately-owned media
41
State-licensed media
41
Public service broadcasting
42
State-subsidized media
42
Communist media
43
Development elites and media
43
The industrial production of meaning
44
Mass communication
45
The culture industry
46
Narrowing what we think about
47
Narrowing what can be said
47
Thinking dialectically: arguing for a contest of meanings
48
The liberal-democratic culture industry
49
The culture industry in the interactive era
50
Conclusion
57
Further reading
57
Power and Media Production
59
Meaning and power
59
Becoming hegemonic
60
How do groups become hegemonic?
61
Feudalism and early capitalism
62
Managerial to global network capitalism
63
Hegemony and the art of managing discourses
64
Managing the structures of meaning making
66
Managing the meaning makers
67
Regulating meaning-making practices
68
Adapting and repurposing meanings
68
Monitoring and responding to shifting meanings
68
Discursive resistance and weakening hegemonies
69
Regulating and deregulating the circulation of cultural content
71
Generating consent for the regulation of the circulation of cultural content
71
Using the legal system to prosecute pirates and criminals
71
Using the political system to adapt the old rales or create new rules
72
Negotiations with the new organizations to craft a new consensus
73
Shifting hegemonies
75
A new hegemonic order
76
New communication technologies
77
New communication channels undermined mass production and communication
78
The emergence of niche markets and publics
78
VI
CONTENTS
Political leaders and new coalitions
79
Conclusion
82
Further reading
82
4
The Global Information Economy
84
The emergence of a global information economy
85
The information communication technology revolution
85
The end of the Cold War
85
The emergence of the Pax Americana as an informal empire
86
A globally networked elite
87
Communicative capitalism
88
Reorganizing capitalism
89
Conceptualizing networks
90
The internet as a distributed network
91
Networked and flexible organizations and workplaces
92
Networks in networks: the social web and everyday life
94
Flexible and networked capitalism
98
Building domination
101
Conclusion
102
Further reading
103
5
Media and Communication Professionals
104
Professional communicators
Î
04
Controlling who can make meaning
105
Professional communicators and power relationships
106
Producing professional communicators
106
Immaterial and creative labour
107
Hierarchies of communicative labour
108
Freedom and autonomy
109
Good and bad work
110
Professional ideology and the meaning of labour
Ш
Identity and communication work: flexibility, networking,
entrepreneurialism
112
Self-promotion
113
Below-the-line work
116
Internships
117
Conclusion
122
Further reading
123
VII
6
Making
Neus
124
The emergence of professional journalism
124
The sites
oť
news making
125
Routinizing news making
128
News is a window on the world
129
Formulas and frames
130
Contacts
132
Induction into newsroom procedures
133
The presentation of news
133
Symbiotic relationships in news making
135
News and public relations
136
News and power relationships
136
News making in the interactive era
138
Data and journalism
139
Witnesses with smartphones
143
Conclusion
144
Further reading
144
7
Politics and Communication Strategists
146
The rise of communication strategists as political players
146
Why did a class of political communication professionals arise?
147
Undermining the establishment media
148
What is strategic political communication?
150
Spin tactics
151
Managing journalists
152
Changes to the political process
153
Strategic communication changes political parties
153
Strategic communication changes political leaders
153
Strategic communication makes politics more resource intensive
154
Strategic communication makes popular culture central to political communication
154
Strategic communication amplifies the affective and emotional dimension
of political communication
154
Strategic communication undermines deliberative modes of political communication
155
Strategic communication undermines the power of the press within
the political process
· 155
Strategic communication turns politics into a permanent campaign
155
Barack Obama s
publicity machine
157
Visual communication
Ì58
Managing data, audiences and participation
160
Online ground game 1
60
VIM
CONTENTS
Using data
161
Data drives content
162
Decision making becomes pragmatic, incremental and continuous
163
Conclusion
165
Further reading
165
8
Producing and Negotiating Identities
167
Empowering and disempowering identities
167
What is identity?
168
Identity is embedded within representation
168
Identity is social and constructed
168
Identity is relational and differential
168
Identity is never accomplished
169
Making collective identity
169
From the mass to the individual
171
Cultural imperialism
172
Identity politics
174
Using apology to position national identity within universal values of
global network capitalism
175
South Africa s Truth and Reconciliation
176
Apology and branding Australia
178
Using advertising to craft national identity
178
Acquiring visibility within the universal values of global network capitalism
182
Challenging mainstream media portrayals of identity
183
Resisting the universal values of global network capitalism
185
The power of identity within a global network
186
Conclusion
188
Further reading
188
9
Consumer Culture, Branding and Advertising
190
What is a brand?
190
Brands and mass consumption
191
Brands are social processes
192
Brands and culture
193
The creative revolution
194
Brand value
195
The labour of branding
197
Analysts, researchers and communication professionals
1
97
Designers
198
Front-line staff
198
IX
CONTENTS
Cultural producers
198
Consumers
199
Brands, social space and participation
199
Brands at cultural events
199
Brands and mobile media devices
201
Ethical brands and everyday life
202
The ethical consumer
203
The ethicalization of everyday life
204
Conclusion
207
Further reading
208
10
Popular Culture
209
Popular culture and governing everyday life
209
Popular culture is a symptom of larger social formations
210
Popular culture in
neoliberal
times
211
Popular culture and government at a distance
212
Popular culture as lived social practices
213
Ordinary people and popular culture s promises and practices
214
Access to reality
214
Participation and surveillance
214
Rules, regulations and personal responsibility
215
Producing commercially valuable and politically useful identities
216
Personal responsibility on talk shows and reality TV
216
Performing our identities
217
Popular culture s explanation of social relationships
219
Television drama and making sense of the global network society
219
Representing real life?
220
Critical apathy
221
Comedy news and political participation
223
Powerful people making fun of themselves
224
Cynical participation
226
Profitable niche audiences
228
Conclusion
228
Further reading
229
11
Social Media, Interactivity and Participation
230
Interactivity, participation and power
230
What are social media?
231
Users create and circulate content
232
Commercialization of the web
232
CONTENTS
Media devices and everyday life
232
Social media and social life
233
Social media and the active user
233
Interactive media enable new forms of participation
234
Considering the quality of participation
235
Interactive media are responsive and customized
236
Customization
237
Predictions and decisions
238
Algorithmic culture
239
Shaping how we experience space
240
Interactive media watch us
240
What is surveillance?
241
Disciplinary and productive forms of surveillance
242
Participation and public life
244
Blogging
244
Social media and political events
246
Mapping out positions on interactivity
249
Managing participation
251
Conclusion
252
Further reading
253
12
Mobile Media, Urban Space and Everyday Life
254
Media and urban space
254
Anew geography of power
257
Global cities
257
Relocating industrial areas
258
Dead zones
261
Public and private life in media cities
262
Smartphones
263
Smartphones and images
263
Smartphones and communicative enclosure
264
Wearable and responsive media devices
265
Publicity and intimacy
269
Publicity
269
Intimacy
270
Work with mobile devices
273
Mobile device factories
273
Mobile professionals
275
Conclusion
276
Further reading
276
XI
CONTENTS
13
Constructing and Managing Audiences
277
Producing audiences
277
How are media organizations funded?
278
How are audiences made and packaged?
279
How do audiences make value?
279
From mass to niche
280
From representational to responsive control
28
1
The work of producing audiences
282
Audiences and work
284
The work of watching
284
The work of being watched
285
Ranking, rating and judging
286
Audience participation in the work of being watched
287
Creating networks of attention and affect
288
Identifying with the promotional logic of the culture industry
288
Articulating cynical distance
289
The watched audience
291
The work of being watched is central to responsive forms of control
292
Predicting and discriminating
295
To make predictions about us and our lives
296
To discriminate between individuals
296
Conclusion
298
Further reading
299
14
Managing Participation
300
Meaning and power
300
Decoding and debunking
301
Debunking reinforces dominant power relationships
302
Meaning and power in the interactive era
303
Difference between speaking and being heard
303
Difference between being a participant and managing participation in general
304
Difference between decoding representations and managing representation
304
Difference between being understood and being visible
306
Managing participation
307
Flexible identities
308
Giving an account of ourselves and recognizing others
310
From television to the smartphone
311
Conclusion
315
Further reading
317
References
319
Index
334
Xli
|
| any_adam_object | 1 |
| author | Carah, Nicholas Louw, Eric |
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| bvnumber | BV042367236 |
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| ctrlnum | (OCoLC)905012037 (DE-599)OBVAC12167740 |
| discipline | Allgemeines |
| format | Book |
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| id | DE-604.BV042367236 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:09:20Z |
| institution | BVB |
| isbn | 9781446267691 9781446267684 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027803557 |
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| physical | xii, 336 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | SAGE |
| record_format | marc |
| spellingShingle | Carah, Nicholas Louw, Eric Media & society production, content & participation Beeinflussung (DE-588)4005203-5 gnd Massenmedien (DE-588)4037877-9 gnd Neue Medien (DE-588)4196910-8 gnd Gesellschaft (DE-588)4020588-5 gnd Medienwirkungsforschung (DE-588)4123732-8 gnd |
| subject_GND | (DE-588)4005203-5 (DE-588)4037877-9 (DE-588)4196910-8 (DE-588)4020588-5 (DE-588)4123732-8 |
| title | Media & society production, content & participation |
| title_alt | Media and society |
| title_auth | Media & society production, content & participation |
| title_exact_search | Media & society production, content & participation |
| title_full | Media & society production, content & participation Nicholas Carah & Eric Louw |
| title_fullStr | Media & society production, content & participation Nicholas Carah & Eric Louw |
| title_full_unstemmed | Media & society production, content & participation Nicholas Carah & Eric Louw |
| title_short | Media & society |
| title_sort | media society production content participation |
| title_sub | production, content & participation |
| topic | Beeinflussung (DE-588)4005203-5 gnd Massenmedien (DE-588)4037877-9 gnd Neue Medien (DE-588)4196910-8 gnd Gesellschaft (DE-588)4020588-5 gnd Medienwirkungsforschung (DE-588)4123732-8 gnd |
| topic_facet | Beeinflussung Massenmedien Neue Medien Gesellschaft Medienwirkungsforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027803557&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027803557&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT carahnicholas mediasocietyproductioncontentparticipation AT louweric mediasocietyproductioncontentparticipation AT carahnicholas mediaandsociety AT louweric mediaandsociety |