Marketing value metrics: a new metrics model to measure marketing effectiveness
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Kogan Page
[2014]
|
| Ausgabe: | 2nd edition |
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=856103 |
| Umfang: | 1 Online-Ressource (viii, 317 Seiten) |
| ISBN: | 9780749468989 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042361039 | ||
| 003 | DE-604 | ||
| 005 | 20160616 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150213s2014 xx o|||| 00||| eng d | ||
| 020 | |a 9780749468989 |c Online |9 978-0-7494-6898-9 | ||
| 035 | |a (ZDB-4-NLEBK)856103 | ||
| 035 | |a (OCoLC)892244574 | ||
| 035 | |a (DE-599)BVBBV042361039 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.80072 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing value metrics |b a new metrics model to measure marketing effectiveness |c Malcolm McDonald, Peter Mouncey and Stan Maklan |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a London |b Kogan Page |c [2014] | |
| 300 | |a 1 Online-Ressource (viii, 317 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references at the end of each chapters and index | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Cost effectiveness | |
| 650 | 0 | 7 | |a Effizienzmessung |0 (DE-588)4151076-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mathematisches Modell |0 (DE-588)4114528-8 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Effizienzmessung |0 (DE-588)4151076-8 |D s |
| 689 | 0 | 2 | |a Mathematisches Modell |0 (DE-588)4114528-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Mouncey, Peter |e Verfasser |4 aut | |
| 700 | 1 | |a Maklan, Stan |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7494-6897-2 |
| 912 | |a ZDB-4-NLEBK | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027797501 | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=856103 |l DE-91 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE_gekauft |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2220386 |
|---|---|
| _version_ | 1821935432930164739 |
| any_adam_object | |
| author | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_role | aut aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm p m pm s m sm |
| building | Verbundindex |
| bvnumber | BV042361039 |
| classification_rvk | QP 600 QP 612 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references at the end of each chapters and index |
| ctrlnum | (ZDB-4-NLEBK)856103 (OCoLC)892244574 (DE-599)BVBBV042361039 |
| dewey-full | 658.80072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80072 |
| dewey-search | 658.80072 |
| dewey-sort | 3658.80072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02106nam a2200517zc 4500</leader><controlfield tag="001">BV042361039</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160616 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150213s2014 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749468989</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-7494-6898-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)856103</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)892244574</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042361039</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.80072</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing value metrics</subfield><subfield code="b">a new metrics model to measure marketing effectiveness</subfield><subfield code="c">Malcolm McDonald, Peter Mouncey and Stan Maklan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (viii, 317 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references at the end of each chapters and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Cost effectiveness</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Effizienzmessung</subfield><subfield code="0">(DE-588)4151076-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mouncey, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maklan, Stan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-7494-6897-2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027797501</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=856103</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE_gekauft</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042361039 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:09:12Z |
| institution | BVB |
| isbn | 9780749468989 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027797501 |
| oclc_num | 892244574 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (viii, 317 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan Marketing value metrics a new metrics model to measure marketing effectiveness Includes bibliographical references at the end of each chapters and index Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4151076-8 (DE-588)4168907-0 (DE-588)4114528-8 |
| title | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_auth | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_exact_search | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_full | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_fullStr | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_full_unstemmed | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_short | Marketing value metrics |
| title_sort | marketing value metrics a new metrics model to measure marketing effectiveness |
| title_sub | a new metrics model to measure marketing effectiveness |
| topic | Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marketing Management Marketing Cost effectiveness Effizienzmessung Marketingmanagement Mathematisches Modell |
| work_keys_str_mv | AT mcdonaldmalcolm marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness AT mounceypeter marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness AT maklanstan marketingvaluemetricsanewmetricsmodeltomeasuremarketingeffectiveness |