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Marketing strategy and management:

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Bibliographische Detailangaben
Beteilige Person:	Baker, Michael John 1935- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York Palgrave Macmillan 2014
Ausgabe:	5. ed.
Schlagwörter:	Marketing Marketing - Management Marketing > Management Strategisches Management Marketingmanagement Einführung
Umfang:	XIII, 545 S. Ill.
ISBN:	9781137025821

Internformat

MARC


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Datensatz im Suchindex

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isbn	9781137025821
language	English
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subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9
title	Marketing strategy and management
title_auth	Marketing strategy and management
title_exact_search	Marketing strategy and management
title_full	Marketing strategy and management Michael J. Baker
title_fullStr	Marketing strategy and management Michael J. Baker
title_full_unstemmed	Marketing strategy and management Michael J. Baker
title_short	Marketing strategy and management
title_sort	marketing strategy and management
topic	Marketing Marketing - Management Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketing - Management Marketing Management Strategisches Management Marketingmanagement Einführung
work_keys_str_mv	AT bakermichaeljohn marketingstrategyandmanagement

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