Verfügbarkeit: Entrepreneurship and effective small business management

Entrepreneurship and effective small business management:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Scarborough, Norman M. (VerfasserIn), Cornwall, Jeffrey R. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow Prentice Hall 2015
Ausgabe:	11. ed., global ed.
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	bis 10. ed. u.d.T.: Scarborough, Norman M. : Effective small business management Includes bibliographical references and index
Umfang:	936 S. zahlr. Ill. 29 cm
ISBN:	9781292060613

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV042203311
003	DE-604
005	20141203
007	t\|
008	141124s2015 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781292060613 \|c pbk. \|9 978-1-292-06061-3
035			\|a (OCoLC)897775839
035			\|a (DE-599)BVBBV042203311
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-M382 \|a DE-91 \|a DE-739
084			\|a QP 310 \|0 (DE-625)141852: \|2 rvk
084			\|a WIR 536f \|2 stub
084			\|a WIR 531f \|2 stub
100	1		\|a Scarborough, Norman M. \|e Verfasser \|0 (DE-588)170004945 \|4 aut
245	1	0	\|a Entrepreneurship and effective small business management \|c Norman Scarborough
250			\|a 11. ed., global ed.
264		1	\|a Harlow \|b Prentice Hall \|c 2015
300			\|a 936 S. \|b zahlr. Ill. \|c 29 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a bis 10. ed. u.d.T.: Scarborough, Norman M. : Effective small business management
500			\|a Includes bibliographical references and index
700	1		\|a Cornwall, Jeffrey R. \|e Verfasser \|4 aut
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-027642156

Datensatz im Suchindex

DE-BY-TUM_call_number	0002 WIR 536f 2014 B 2305(11)
DE-BY-TUM_katkey	2044670
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040008015589 040008185028
_version_	1821934017094615040
adam_text	Titel: Entrepreneurship and effective small business management Autor: Scarborough, Norman M Jahr: 2015 Preface 23 Acknowledgments 26 SECTION I The Rewards and Challenges of Entrepreneurship 29 Chapter 1 Entrepreneurs: The Driving Force Behind Small Business 29 The Role of the Entrepreneur 30 What Is an Entrepreneur? 33 ENTREPRENEURSHIP IN ACTION Space: The Next Entrepreneurial Frontier? 37 How to Spot Entrepreneurial Opportunities 38 Monitor Trends and Exploit Them Early On 38 Travel—and Be Inspired 39 Take a Different Approach to an Existing Market 39 Put a New Twist on an Old Idea 39 Look for Creative Ways to Use Existing Resources 40 Realize That Others Have the Same Problem You Do 40 Take Time to Play 40 Notice What Is Missing 40 The Benefits of Owning a Small Business 41 Opportunity to Gain Control over Your Own Destiny 41 Opportunity to Make a Difference 41 Opportunity to Reach Your Full Potential 42 Opportunity to Reap Impressive Profits 42 Opportunity to Contribute to Society and Be Recognized for Your Efforts 42 Opportunity to Do What You Enjoy Doing 43 The Potential Drawbacks of Entrepreneurship 43 Uncertainty of Income 43 Risk of Losing Your Entire Invested Capital 43 Long Hours and Hard Work 44 Lower Quality of Life Until the Business Gets Established 44 High Levels of Stress 44 Complete Responsibility 45 Discouragement 45 Why the Boom: The Fuel Feeding the Entrepreneurial Fire 45 Entrepreneurs as Heroes 45 Entrepreneurial Education 45 Shift to a Service Economy 45 Technology Advancements 45 Outsourcing 46 Independent Lifestyle 46 E-Commerce, the Internet, and Mobile Computing 46 International Opportunities 47 IN THE ENTREPRENEURIAL SPOTLIGHT Collegiate Entrepreneurs 47 The Cultural Diversity of Entrepreneurship 48 Young Entrepreneurs 48 Women Entrepreneurs 49 Minority Enterprises 50 Immigrant Entrepreneurs 51 Part-Time Entrepreneurs 52 Home-Based Business Owners 52 Family Business Owners 52 Copreneurs 54 Corporate Castoffs 55 Corporate Dropouts 55 Retired Baby Boomers 56 The Contributions of Small Businesses 56 LESSONS FROM THE STREET-SMART ENTREPRENEUR Bulletproofing Your Start-Up 58 Putting Failure into Perspective 59 How to Avoid the Pitfalls 60 Know Your Business in Depth 60 Prepare a Business Plan 61 Manage Financial Resources 61 Understand Financial Statements 61 Learn to Manage People Effectively 62 Set Your Business Apart from the Competition 62 Maintain a Positive Attitude 62 Conclusion—and a Look Ahead 62 Chapter Review 65 • Discussion Questions 64 Chapter 2 Ethics and Social Responsibility: Doing the Right Thing 65 An Ethical Perspective 67 Three Levels of Ethical Standards 68 Immoral, Amoral, and Moral Management 69 The Benefits of Moral Management 70 Establishing an Ethical Framework 71 Why Ethical Lapses Occur 72 An Unethical Employee 73 An Unethical Organizational Culture 73 Moral Blindness 73 Competitive Pressures 73 Opportunity Pressures 73 Globalization of Business 73 Establishing and Maintaining Ethical Standards 74 Establishing Ethical Standards 74 Maintaining Ethical Standards 74 = ENTREPRENEURSHIP IN ACTION Don t just Do It, Do It Right 77 Social Entrepreneurship 77 IN THE ENTREPRENEURIAL SPOTLIGHT Making a Profit and Making a Difference 78 Social Responsibility 79 Business s Responsibility to the Environment 80 Business s Responsibility to Employees 81 Cultural Diversity in the Workplace 82 Drug Testing 85 HIV/AIDS 86 Sexual Harassment 87 ¦ LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Avoid Sexual Harassment Charges 90 Privacy 92 B ENTREPRENEURSHIP IN ACTION Think Before You Hit Post on Facebook 92 Business s Responsibility to Customers 93 Right to Safety 93 Right to Know 94 Right to Be Heard 94 Right to Education 94 Right to Choice 95 Business s Responsibility to Investors 95 Business s Responsibility to the Community 95 Conclusion 96 Chapter Review 96 • Discussion Questions 97 Chapter 3 Creativity and Innovation: Keys to Entrepreneurial Success 99 Creativity, Innovation, and Entrepreneurship 100 Creativity—Essential to Survival 104 Can Creativity Be Taught? 106 Creative Thinking 106 IN THE ENTREPRENEURIAL SPOTLIGHT The Ingredients of Creativity 107 Barriers to Creativity 109 LESSONS FROM THE STREET-SMART ENTREPRENEUR Questions to Spur the Imagination 113 How to Enhance Creativity 114 Enhancing Organizational Creativity 114 Enhancing Individual Creativity 119 IN THE ENTREPRENEURIAL SPOTLIGHT How to Create a Culture of Creativity and Innovation 124 The Creative Process 125 Step 1. Preparation 125 Step 2. Investigation 126 Step 3. Transformation 126 Step 4. Incubation 127 Step 5. Illumination 129 Step 6. Verification 129 Step 7. Implementation 130 Conclusion 130 Chapter Review 131 • Discussion Questions 131 Chapter 4 Strategic Management and the Entrepreneur 133 Building a Competitive Advantage 136 The Strategic Management Process 138 Step 1. Develop a Clear Vision and Translate It into a Meaningful Mission Statement 139 LESSONS FROM THE STREET-SMART ENTREPRENEUR Thriving on Change 141 Step 2. Assess the Company s Strengths and Weaknesses 142 Step 3. Scan the Environment for Significant Opportunities and Threats Facing the Business 143 Step 4. Identify the Key Factors for Success in the Business 144 Step 5. Analyze the Competition 146 Step 6. Create Company Goals and Objectives 150 ENTREPRENEURSHIP IN ACTION Vizio: Disrupting Another Market 152 Step 7. Formulate Strategic Options and Select the Appropriate Strategies 153 IN THE ENTREPRENEURIAL SPOTLIGHT Strategies for Success 158 Step 8. Translate Strategic Plans into Action Plans 159 Step 9. Establish Accurate Controls 160 Conclusion 162 Chapter Review 163 • Discussion Questions 164 SECTION II Launching a Venture: Entry Strategies 165 Chapter 5 Choosing a Form of Ownership 165 The Sole Proprietorship 167 Advantages of a Sole Proprietorship 168 LESSONS FROM THE STREET-SMART ENTREPRENEUR Get That Name Right! 169 Disadvantages of the Sole Proprietorship 170 ENTREPRENEURSHIP IN ACTION The Pain of Partnership 171 The Partnership 172 The Uniform Partnership Act 174 Advantages of the Partnership 174 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Avoid Business Divorce 176 Disadvantages of the Partnership 177 Limited Partnerships 178 Limited Liability Partnerships 179 The Corporation 179 Requirements for Incorporation 179 Advantages of the Corporation 180 Disadvantages of the Corporation 182 Professional Corporations 183 The S Corporation 183 Advantages of an S Corporation 184 Disadvantages of an S Corporation 185 When Is an S Corporation a Wise Choice? 185 The Limited Liability Company 185 Social Enterprises 188 IN THE ENTREPRENEURIAL SPOTLIGHT From the Life on the Street to Running a Business 188 Nonprofit Organizations 189 Chapter Review 191 • Discussion Questions 192 Chapter 6 Franchising and the Entrepreneur 193 What Is a Franchise? 195 Types of Franchising 196 The Benefits of Buying a Franchise 196 A Business System 197 Management Training and Support 198 Brand-Name Appeal 199 Standardized Quality of Goods and Services 199 National Advertising Programs 199 Financial Assistance 200 Proven Products and Business Formats 201 Centralized Buying Power 201 Site Selection and Territorial Protection 201 Increased Chance for Success 202 Drawbacks of Buying a Franchise 203 Franchise Fees and Ongoing Royalties 203 Strict Adherence to Standardized Operations 204 Restrictions on Purchasing 204 Limited Product Line 205 Market Saturation 205 Limited Freedom 206 No Guarantee of Success 206 Franchising and the Law 206 ENTREPRENEURSHIP IN ACTION After the Cheering Stops 209 The Right Way to Buy a Franchise 210 Evaluate Yourself 211 Research the Market 211 Consider Your Franchise Options 212 Get a Copy of the FDD and Study It 212 Talk to Existing Franchisees 213 Ask the Franchisor Some Tough Questions 213 Make Your Choice 215 LESSONS FROM THE STREET-SMART ENTREPRENEUR Make Sure You Select the Right Franchise 215 Franchise Contracts 216 Termination 218 Renewal 218 Transfer and Buybacks 218 IN THE ENTREPRENEURIAL SPOTLIGHT The Allure of Franchising 218 Trends in Franchising 219 Changing Face of Franchisees 219 Multiple-Unit Franchising 220 International Opportunities 220 IN THE ENTREPRENEURIAL SPOTLIGHT The Middle East: A Hot Spot for Franchising 221 Smaller, Nontraditional Locations 223 Conversion Franchising 223 Refranchising 223 Area Development and Master Franchising 223 Cobranding 224 Serving Dual-Career Couples and Aging Baby Boomers 225 Franchising as a Growth Strategy 225 Unique Concept 225 Replicable 225 Expansion Plan 226 Due Diligence 226 Legal Guidance 226 Support for Franchisees 226 Conclusion 226 Chapter Review 226 • Discussion Questions 227 Chapter 7 Buying an Existing Business 229 Buying an Existing Business 231 Advantages of Buying an Existing Business 231 Disadvantages of Buying an Existing Business 233 The Search Stage 236 Self-Inventory 236 Develop a List of Criteria 237 Potential Candidates 237 Investigation 238 LESSONS FROM THE STREET-SMART ENTREPRENEUR Don t Get Burned When You Buy a Business 240 The Deal Stage 240 Methods for Determining the Value of a Business 241 IN THE ENTREPRENEURIAL SPOTLIGHT Bond Coffee 250 Negotiating the Deal 251 Letter of Intent 254 The Due Diligence Process 255 ENTREPRENEURSHIP IN ACTION What s the Deal? 259 The Transition Stage 260 Chapter Review 261 • Discussion Questions 262 Chapter 8 New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan 263 Conducting a Feasibility Analysis 265 Industry and Market Feasibility Analysis 265 Product or Service Feasibility Analysis: Is There a Market? 270 Financial Feasibility Analysis: Is There Enough Margin? 271 Entrepreneur Feasibility: Is This Idea Right for Me? 273 Developing and Testing a Business Model 275 Value Proposition 275 Customer Segments 276 Customer Relationships 276 Channels 276 Key Activities 276 Key Resources 276 Key Partners 276 Revenue Streams 277 Cost Structure 277 ENTREPRENEURSHIP IN ACTION The Evolution of CoolPeopleCare s Business Model 278 The Benefits of Creating a Business Plan 279 Three Tests That Every Business Plan Must Pass 280 Reality Test 280 Competitive Test 280 Value Test 280 IN THE ENTREPRENEURIAL SPOTLIGHT The Battle of the Plans 281 The Elements of a Business Plan 282 Title Page and Table of Contents 283 The Executive Summary 283 Mission and Vision Statement 283 Company History 284 IN THE ENTREPRENEURIAL SPOTLIGHT A Business Plan: Don t Launch Without It 284 Description of Firm s Product or Service 285 Business and Industry Profile 286 Goals and Objectives 286 Business Strategy 286 Competitor Analysis 287 Marketing Strategy 287 Visualizing a Venture s Risks and Rewards 291 What Lenders and Investors Look for in a Business Plan 293 Capital 293 Capacity 293 Collateral 293 Character 293 Conditions 293 The Pitch: Making the Business Plan Presentation 294 Conclusion 296 Suggested Business Plan Elements 296 Chapter Review 299 • Discussion Questions 300 III Building a Marketing Plan 301 9 Building a Bootstrap Marketing Plan 301 Creating a Bootstrap Marketing Plan 302 IN THE ENTREPRENEURIAL SPOTLIGHT Bootstrap Marketing in the New Music Industry 304 Market Diversity: Pinpointing the Target Market 305 Determining Customer Needs and Wants Through Market Research 306 How to Conduct Market Research 308 IN THE ENTREPRENEURIAL SPOTLIGHT Bootstrap Marketing Using Databases 310 Plotting a Bootstrap Marketing Strategy: Building a Competitive Edge 311 Find a Niche and Fill It 312 Retain Existing Customers 313 Concentration on Innovation 313 The Marketing Mix 316 Product 316 Promotion 324 LESSONS FROM THE STREET-SMART ENTREPRENEUR Marketing to Millennial 326 Price 330 Place 331 Chapter Review 332 • Discussion Questions 332 10 Creative Use of Advertising and Promotion 333 Define Your Company s Unique Selling Proposition 334 Creating a Promotional Strategy 335 Publicity 335 Personal Selling 337 ENTREPRENEURSHIP IN ACTION Should an Ambulance Service Hire Its First Sales Representative? 339 Advertising 340 Selecting Advertising Media 342 Media Options 344 LESSONS FROM THE STREET-SMART ENTREPRENEUR E-Mail Ads That Produce Results 350 How to Prepare an Advertising Budget 367 How to Advertise Big on a Small Budget 368 Cooperative Advertising 368 Shared Advertising 369 Stealth Advertising 369 Other Ways to Save 369 Chapter Review 369 « Discussion Questions 370 Chapter 11 Pricing and Credit Strategies 371 Pricing: A Creative Blend of Art and Science 372 Three Powerful Pricing Forces: Image, Competition, and Value 376 Price Conveys Image 376 Competition and Prices 377 Focus on Value 378 Pricing Strategies and Tactics 379 New Product Pricing: Penetration, Skimming, or Sliding 380 Pricing Techniques for Established Products and Services 382 IN THE ENTREPRENEURIAL SPOTLIGHT How to Compete with Cheap Knockoffs of Your Successful Product 383 ENTREPRENEURSHIP IN ACTION Social Coupons: Beneficial—or Just Plain Bad—for Business? 387 LESSONS FROM THE STREET-SMART ENTREPRENEUR Enhancing Your Company s Pricing Power 389 Pricing Techniques for Retailers 390 Markup 390 Pricing Techniques for Manufacturers 392 Direct Costing and Pricing 393 Computing a Break-Even Selling Price 393 Pricing Techniques for Service Businesses 395 The Impact of Credit on Pricing 397 ENTREPRENEURSHIP IN ACTION To Accept Credit Cards or Not: That Is the Question 397 Credit Cards 398 Chapter Review 400 • Discussion Questions 401 Chapter 12 Global Marketing Strategies 403 Why Go Global? 406 Going Global: Strategies for Small Businesses 409 Creating a Presence on the Web 409 IN THE ENTREPRENEURIAL SPOTLIGHT Going Global One Step at a Time 411 Relying on Trade Intermediaries 412 The Value of Using Trade Intermediaries 413 Joint Ventures 415 Foreign Licensing 416 International Franchising 416 ENTREPRENEURSHIP IN ACTION Growing Beyond the Borders 419 Countertrading and Bartering 420 Exporting 420 LESSONS FROM THE STREET-SMART ENTREPRENEUR Finding Your Place in the World 428 Establishing International Locations 430 Importing and Outsourcing 430 Barriers to International Trade 432 Domestic Barriers 432 International Barriers 433 Political Barriers 434 Business Barriers 434 Cultural Barriers 435 International Trade Agreements 436 World Trade Organization 436 North American Free Trade Agreement 437 The Dominican Republic-Central America Free Trade Agreement 437 Conclusion 437 Chapter Review 439 • Discussion Questions 439 Chapter 13 E-Commerce and Entrepreneurship 441 Factors to Consider Before Launching into E-Commerce 444 Ten Myths of E-Commerce 446 Myth 1. If I Launch a Site, Customers Will Flock to It 446 Myth 2. Online Customers Are Easy to Please 448 Myth 3. Making Money on the Web Is Easy 448 Myth 4. Privacy Is Not an Important Issue on the Web 448 Myth 5. Strategy? I Don t Need a Strategy to Sell on the Web! Just Give Me a Web Site, and the Rest Will Take Care of Itself 449 Myth 6. The Most Important Part of Any E-Commerce Effort Is Technology 450 Myth 7. On the Web, Customer Service Is Not as Important as It Is in a Traditional Retail Store 450 Myth 8. Flashy Web Sites Are Better Than Simple Ones 451 Myth 9. It s What s Up Front That Counts 452 Myth 10. My Business Doesn t Need a Web Site 452 Strategies for E-Success 453 Focus on a Niche in the Market 454 Develop a Community 454 Attract Visitors by Giving Away Freebies 455 Make Creative Use of E-Mail, but Avoid Becoming a Spammer 455 Sell the Experience 456 Make Sure Your Web Site Says Credibility 457 Make the Most of the Internet s Global Reach 457 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Make Your Business Ready for Global E-Commerce 459 Go Mobile 460 Promote Your Web Site Online and Offline 461 Use Social Media Tools to Attract and Retain Customers 461 ENTREPRENEURSHIP IN ACTION Enhancing E-Commerce with Social Media 462 Capture Local Traffic 463 Develop an Effective Search Engine Optimization Strategy 463 Designing a Killer Web Site 466 Decide Flow to Bring Your Site to Life 467 Start with Your Target Customer 467 Give Customers What They Want 467 Select an Intuitive Domain Name 467 Make Your Web Site Easy to Navigate 469 Provide Customer Ratings and Reviews 470 Offer Suggestions for Related Products 470 Add Wish List Capability 470 Create a Gift Idea Center 470 Establish the Appropriate Call to Action on Each Page 470 Build Loyalty by Giving Online Customers a Reason to Return to Your Web Site 470 Establish Hyperlinks with Other Businesses, Preferably Those Selling Products or Services That Complement Yours 470 Include an E-Mail Option, an Address, and a Telephone Number on Your Site 471 Give Shoppers the Ability to Track Their Orders Online 471 Offer Web-Only Specials 471 Use the Power of Social Media 471 Use Customer Testimonials 471 Follow a Simple Design 471 Assure Customers That Online Transactions Are Secure 473 Post Shipping and Handling Charges Up Front 473 Create a Fast, Simple Checkout Process 473 Provide Customers Multiple Payment Options 473 Confirm Transactions 473 Keep Your Site Fresh 473 Rely on Analytics to Improve Your Site 473 Test Your Site Often 473 Consider Hiring a Professional Designer 474 IN THE ENTREPRENEURIAL SPOTLIGHT Web Site Makeovers 474 Tracking Web Results 475 Software Solutions 475 Ensuring Web Privacy and Security 476 Privacy 476 Security 476 Chapter Review 479 • Discussion Questions 480 SECTION IV Building a Financial Plan 481 Chapter 14 Creating a Solid Financial Plan 481 Basic Financial Reports 482 The Balance Sheet 483 The Income Statement 484 The Statement of Cash Flows 486 Creating Projected Financial Statements 487 Projected Statements for the Small Business 487 Ratio Analysis 493 12 Key Ratios 494 IN THE ENTREPRENEURIAL SPOTLIGHT Pitcher Strikes Out While Trying to Hit a Home Run 503 Interpreting Business Ratios 504 What Do All These Numbers Mean? 507 LESSONS FROM THE STREET-SMART ENTREPRENEUR Gaining a Competitive Edge 509 Break-Even Analysis 510 Calculating the Break-Even Point 511 Adding a Profit 512 Break-Even Point in Units 512 Constructing a Break-Even Chart 513 Using Break-Even Analysis 514 IN THE ENTREPRENEURIAL SPOTLIGHT Management 515 Chapter Review 516 • Discussion Questions Open Book 516 Chapter 15 Managing Cash Flow 517 Cash Management 518 Cash and Profits Are Not the Same 521 IN THE ENTREPRENEURIAL SPOTLIGHT Cash Flow and Pass-Through Entities 522 Preparing a Cash Budget 523 LESSONS FROM THE STREET-SMART ENTREPRENEUR A Short Season 524 Step 1 : Determining an Adequate Minimum Cash Balance 526 Step 2: Forecasting Sales 526 Step 3: Forecasting Cash Receipts 530 Step 4: Forecasting Cash Disbursements 530 Step 5: Estimating the End-of-Month Cash Balance 532 ENTREPRENEURSHIP IN ACTION Rowena s Cash Budget 533 The Big Three of Cash Management 534 Accounts Receivable 534 Accounts Payable 538 Inventory 540 IN THE ENTREPRENEURIAL SPOTLIGHT Be Ready for Inflation! 542 Bootstrapping to Avoid the Cash Crunch 543 Bootstrapping Overhead 544 Bootstrapping Employee Costs 546 Bootstrapping Operating Costs 546 Other Tools for Bootstrapping and Preserving Cash 546 Conclusion 549 Chapter Review 549 • Discussion Questions 550 Chapter 16 Sources of Equity Financing 551 Planning for Capital Needs 554 Fixed Capital 554 Working Capital 555 Sources of Equity Financing 555 Funding from Founders 556 IN THE ENTREPRENEURIAL SPOTLIGHT Bootstrapping a Technology Start-Up 558 Friends and Family Members 559 Crowdfunding 560 Accelerators 562 ENTREPRENEURSHIP IN ACTION Launching a Business in a University Accelerator 563 Angels 564 Strategic Investments Through Corporate Venture Capital 567 IN THE ENTREPRENEURIAL SPOTLIGHT Funding Does Not Ensure Success 568 Venture Capital Companies 569 Policies and Investment Strategies 570 Public Stock Sale ( Going Public ) 575 Chapter Review 577 • Discussion Questions 578 Chapter 17 Sources of Debt Financing 579 IN THE ENTREPRENEURIAL SPOTLIGHT A Tale of Two Borrowers 582 Sources of Debt Capital 583 Commercial Banks 583 Short-Term Loans 584 Intermediate- and Long-Term Loans 586 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Maintain a Positive Relationship with Your Banker 586 Nonbank Sources of Debt Capital 587 Asset-Based Lenders 587 Trade Credit 589 Equipment Suppliers 590 Commercial Finance Companies 590 Stock Brokerage Houses 591 Insurance Companies 591 Credit Unions 591 Bonds 592 Private Placements 592 Small Business Investment Companies 593 Federally Sponsored Programs 594 Economic Development Administration 594 Department of Housing and Urban Development 594 U.S. Department of Agriculture s Rural Business and Cooperative Program and Business Program 595 Small Business Innovation Research Program 595 ENTREPRENEURSHIP IN ACTION Where Do We Turn Now? 596 The Small Business Technology Transfer Program 596 Small Business Administration 596 SBA Express Loan Programs 597 SBA Loan Programs 597 State and Local Loan Development Programs 603 IN THE ENTREPRENEURIAL SPOTLIGHT Alternative Sources of Financing 603 Other Methods of Financing 604 Factoring Accounts Receivable 604 Leasing 605 Cash Advances 605 Peer-to-Peer Loans 606 Credit Cards 606 Where Not to Seek Funds 606 Chapter Review 607 • Discussion Questions SECTION V Building an Operating Plan Chapter 18 Location, Layout, and Physical Stages in the Location Decision 610 Selecting the Region 611 Selecting the State 614 Selecting the City 617 The Final Site Selection 624 O ENTREPRENEURSHIP IN ACTION The Ideal Spot 624 Location Criteria for Retail and Service Businesses 626 Trade Area Size 626 Customer Traffic 627 Adequate Parking 627 Reputation 628 Visibility 628 The Index of Retail Saturation 628 Reilly s Law of Retail Gravitation 629 608 609 Facilities 609 IN THE ENTREPRENEURIAL SPOTLIGHT Transformed Locations 629 Location Options for Retail and Service Businesses 630 Central Business District 631 Neighborhood Locations 631 Shopping Centers and Malls 631 Near Competitors 634 Shared Spaces 635 Inside Large Retail Stores 635 Nontraditional Locations 635 Home-Based Businesses 635 On the Road 636 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Launch a Successful Pop-Up Shop 636 The Location Decision for Manufacturers 638 Foreign Trade Zones 638 Business Incubators 639 Layout and Design Considerations 640 Size and Adaptability 641 External Appearance 641 Entrances 642 The Americans with Disabilities Act 642 Signs 643 Interiors 643 Drive-Through Windows 644 Sight, Sound, Scent, and Lighting 645 Sustainability and Environmentally Friendly Design 647 Layout: Maximizing Revenues, Increasing Efficiency, and Reducing Costs 647 Layout for Retailers 647 IN THE ENTREPRENEURIAL SPOTLIGHT The Secrets of Successful Retail Layouts 649 Layout for Manufacturers 650 Chapter Review 653 • Discussion Questions 654 Chapter 19 Supply Chain Management 655 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Manage Supply Chain Risk 659 Creating a Purchasing Plan 660 Quality 662 Quantity: The Economic Order Quantity 667 Cost of Units 669 Holding (Carrying) Costs 669 Setup (Ordering) Costs 670 Solving for EOQ 670 EOQ with Usage 673 Price 674 Trade Discounts 674 Quantity Discounts 674 Cash Discounts 675 Timing—When to Order 677 Managing the Supply Chain: Vendor Analysis and Selection 682 IN THE ENTREPRENEURIAL SPOTLIGHT Integrating Local Suppliers into a Complex Supply Chain 683 Vendor Certification 685 The Final Decision 687 IN THE ENTREPRENEURIAL SPOTLIGHT Back in the USA 688 Legal Issues Affecting Purchasing 690 Title 690 Risk of Loss 690 Insurable Interest 691 ENTREPRENEURSHIP IN ACTION Supply Chain Innovation at Mother Dairy 691 Receiving Merchandise 692 Selling on Consignment 692 Chapter Review 693 • Discussion Questions 693 Chapter 20 Managing Inventory 695 Inventory Control Systems 700 Perpetual Inventory Systems 700 IN THE ENTREPRENEURIAL SPOTLIGHT An Ideal Inventory Solution 702 Partial Inventory Control Systems 702 Physical Inventory Count 706 Radio Frequency Identification Tags 706 LESSONS FROM THE STREET-SMART ENTREPRENEUR Best Practices in Inventory Management 708 Just in-Time Inventory Control Techniques 709 Just-in-Time Techniques 709 Turning Slow-Moving Inventory into Cash 711 Protecting Inventory from Theft 713 Employee Theft 713 ENTREPRENEURSHIP IN ACTION A Thief Within 719 Shoplifting 720 ENTREPRENEURSHIP IN ACTION A Tale of Two Shoplifters 724 Conclusion 728 Chapter Review 728 • Discussion Questions 729 Chapter 21 Staffing and Leading a Growing Company 731 The Entrepreneur s Role as Leader 732 Hiring the Right Employees: The Company s Future Depends on It 735 How to Hire Winners 736 ENTREPRENEURSHIP IN ACTION Facebook Interview Process 742 Conducting the Interview 743 ENTREPRENEURSHIP IN ACTION Building an Intentional Culture at Zappos 747 Building the Right Culture and Organizational Structure 748 Managing Growth and a Changing Culture 750 IN THE ENTREPRENEURIAL SPOTLIGHT What a Great Place to Work! 751 Team-Based Management 752 Communicating Effectively 753 Improving Communication 754 Listening 755 The Informal Communication Network:The Grapevine 756 The Challenge of Motivating Workers 756 Empowerment 756 Job Design 758 Rewards and Compensation 760 LESSONS FROM THE STREET-SMART ENTREPRENEUR Sabbaticals 763 Performance Feedback 764 Performance Appraisal 765 Chapter Review 767 • Discussion Questions 768 SECTION VI Legal Aspects of Small Business: Succession, Ethics, and Government Regulation 769 Chapter 22 Management Succession and Risk Management Strategies in the Family Business 769 Family Businesses 770 Benefits of Family Businesses 770 The Dark Side of Family Businesses 771 Characteristics of Successful Family Businesses 773 Exit Strategies 776 Selling to Outsiders 777 Selling to Insiders 777 LESSONS FROM THE STREET-SMART ENTREPRENEUR How to Set Up an ESOP 779 Management Succession 780 IN THE ENTREPRENEURIAL SPOTLIGHT Can Your Family Business Survive for Centuries? 783 Developing a Management Succession Plan 784 Buy-Sell Agreement 788 Lifetime Gifting 789 Setting Up a Trust 789 Risk Management Strategies 791 The Basics of Insurance 793 Types of Insurance 794 IN THE ENTREPRENEURIAL SPOTLIGHT The Aftermath of a Storm 798 Controlling Insurance Costs 805 Chapter Review 807 • Discussion Questions 808 Chapter 23 The Legal Environment: Business Law and Government Regulation 809 The Law of Contracts 811 Agreement 811 Contractual Capacity 814 Legality 815 Breach of Contract 816 The Uniform Commercial Code 816 Sales and Sales Contracts 817 Breach of Sales Contracts 819 Sales Warranties and Product Liability 819 Protection of Intellectual Property Rights 822 Patents 823 Trademarks 826 ENTREPRENEURSHIP IN ACTION Protecting Your Brand 827 Copyrights 828 Protecting Intellectual Property 828 The Law of Agency 829 Bankruptcy 830 Forms of Bankruptcy 831 IN THE ENTREPRENEURIAL SPOTLIGHT A Second Chance at Success 833 Government Regulation 834 Trade Practices 835 Consumer Protection 837 LESSONS FROM THE STREET-SMART ENTREPRENEUR Are Your Ads Setting You Up for Trouble? 838 Consumer Credit 839 Environmental Law 840 ENTREPRENEURSHIP IN ACTION Small Businesses and Eminent Domain 841 The Affordable Care Act 842 Chapter Review 843 • Discussion Questions 844 APPENDIX The picturebooth co. 845 Cases 859 Endnotes 874 Index 912
any_adam_object	1
author	Scarborough, Norman M. Cornwall, Jeffrey R.
author_GND	(DE-588)170004945
author_facet	Scarborough, Norman M. Cornwall, Jeffrey R.
author_role	aut aut
author_sort	Scarborough, Norman M.
author_variant	n m s nm nms j r c jr jrc
building	Verbundindex
bvnumber	BV042203311
classification_rvk	QP 310
classification_tum	WIR 536f WIR 531f
ctrlnum	(OCoLC)897775839 (DE-599)BVBBV042203311
discipline	Wirtschaftswissenschaften
edition	11. ed., global ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01408nam a2200361zc 4500</leader><controlfield tag="001">BV042203311</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141203 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">141124s2015 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292060613</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-1-292-06061-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)897775839</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042203311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 310</subfield><subfield code="0">(DE-625)141852:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 536f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 531f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scarborough, Norman M.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170004945</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entrepreneurship and effective small business management</subfield><subfield code="c">Norman Scarborough</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11. ed., global ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">936 S.</subfield><subfield code="b">zahlr. Ill.</subfield><subfield code="c">29 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">bis 10. ed. u.d.T.: Scarborough, Norman M. : Effective small business management</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cornwall, Jeffrey R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027642156</subfield></datafield></record></collection>
id	DE-604.BV042203311
illustrated	Illustrated
indexdate	2024-12-20T17:04:43Z
institution	BVB
isbn	9781292060613
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027642156
oclc_num	897775839
open_access_boolean
owner	DE-M382 DE-91 DE-BY-TUM DE-739
owner_facet	DE-M382 DE-91 DE-BY-TUM DE-739
physical	936 S. zahlr. Ill. 29 cm
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Prentice Hall
record_format	marc
spellingShingle	Scarborough, Norman M. Cornwall, Jeffrey R. Entrepreneurship and effective small business management
title	Entrepreneurship and effective small business management
title_auth	Entrepreneurship and effective small business management
title_exact_search	Entrepreneurship and effective small business management
title_full	Entrepreneurship and effective small business management Norman Scarborough
title_fullStr	Entrepreneurship and effective small business management Norman Scarborough
title_full_unstemmed	Entrepreneurship and effective small business management Norman Scarborough
title_short	Entrepreneurship and effective small business management
title_sort	entrepreneurship and effective small business management
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT scarboroughnormanm entrepreneurshipandeffectivesmallbusinessmanagement AT cornwalljeffreyr entrepreneurshipandeffectivesmallbusinessmanagement

Verfügbarkeit

Bestellen (Login erforderlich)

Inhaltsverzeichnis
Paper/Kapitel scannen lassen

Teilbibliothek Stammgelände

Bestandsangaben von Teilbibliothek Stammgelände
Signatur:	0002 WIR 536f 2014 B 2305(11) Lageplan
Exemplar 1	Ausleihbar Am Standort
Exemplar 2	Ausleihbar Am Standort