Verfügbarkeit: Relationship marketing | Technische Universität München

Relationship marketing: creating stakeholder value

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Bibliographische Detailangaben
Beteiligte Personen:	Christopher, Martin 1945- (VerfasserIn), Payne, Adrian (VerfasserIn), Ballantyne, David (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London ; New York, NY Routledge 2011
Schlagwörter:	Relationship marketing Beziehungsmanagement Qualitätssicherung Marketing Servicepolitik Kundenmanagement
Umfang:	XVI, 242 S. graph. Darst.
ISBN:	9780750648394

Internformat

MARC


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Datensatz im Suchindex

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illustrated	Illustrated
indexdate	2024-12-20T17:04:25Z
institution	BVB
isbn	9780750648394
language	English
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physical	XVI, 242 S. graph. Darst.
publishDate	2011
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publisher	Routledge
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spelling	Christopher, Martin 1945- Verfasser (DE-588)17005778X aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne London ; New York, NY Routledge 2011 XVI, 242 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Payne, Adrian Verfasser (DE-588)170783405 aut Ballantyne, David Verfasser (DE-588)14114162X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Christopher, Martin 1945- Payne, Adrian Ballantyne, David Relationship marketing creating stakeholder value Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4126457-5 (DE-588)4037589-4 (DE-588)4234502-9 (DE-588)4236865-0
title	Relationship marketing creating stakeholder value
title_auth	Relationship marketing creating stakeholder value
title_exact_search	Relationship marketing creating stakeholder value
title_full	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_fullStr	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_full_unstemmed	Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne
title_short	Relationship marketing
title_sort	relationship marketing creating stakeholder value
title_sub	creating stakeholder value
topic	Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Relationship marketing Beziehungsmanagement Qualitätssicherung Marketing Servicepolitik Kundenmanagement
work_keys_str_mv	AT christophermartin relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue

Verfügbarkeit

MARC

Datensatz im Suchindex

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