Foundations of marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill Higher Education
2012
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://swbplus.bsz-bw.de/bsz358314771inh.htm |
| Umfang: | XXIV, 359 S. Ill., graph. Darst. |
| ISBN: | 9780077137014 |
Internformat
MARC
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| 100 | 1 | |a Fahy, John |d 1962- |e Verfasser |0 (DE-588)1015285783 |4 aut | |
| 245 | 1 | 0 | |a Foundations of marketing |c John Fahy and David Jobber |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill Higher Education |c 2012 | |
| 300 | |a XXIV, 359 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing / Case studies | |
| 650 | 4 | |a Marketing / Études de cas | |
| 650 | 4 | |a Marketingmix | |
| 650 | 4 | |a Sales & marketing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Sales & Selling / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
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Datensatz im Suchindex
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| author | Fahy, John 1962- Jobber, David 1947- |
| author_GND | (DE-588)1015285783 (DE-588)170348350 |
| author_facet | Fahy, John 1962- Jobber, David 1947- |
| author_role | aut aut |
| author_sort | Fahy, John 1962- |
| author_variant | j f jf d j dj |
| building | Verbundindex |
| bvnumber | BV042169062 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)780337015 (DE-599)BVBBV042169062 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T17:03:57Z |
| institution | BVB |
| isbn | 9780077137014 |
| language | English |
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| physical | XXIV, 359 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill Higher Education |
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| spelling | Fahy, John 1962- Verfasser (DE-588)1015285783 aut Foundations of marketing John Fahy and David Jobber 4. ed. London [u.a.] McGraw-Hill Higher Education 2012 XXIV, 359 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s Jobber, David 1947- Verfasser (DE-588)170348350 aut V:DE-576;B:DE-180 application/pdf http://swbplus.bsz-bw.de/bsz358314771inh.htm Inhaltsverzeichnis |
| spellingShingle | Fahy, John 1962- Jobber, David 1947- Foundations of marketing Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4037589-4 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Foundations of marketing |
| title_auth | Foundations of marketing |
| title_exact_search | Foundations of marketing |
| title_full | Foundations of marketing John Fahy and David Jobber |
| title_fullStr | Foundations of marketing John Fahy and David Jobber |
| title_full_unstemmed | Foundations of marketing John Fahy and David Jobber |
| title_short | Foundations of marketing |
| title_sort | foundations of marketing |
| topic | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix Fallstudiensammlung Lehrbuch |
| url | http://swbplus.bsz-bw.de/bsz358314771inh.htm |
| work_keys_str_mv | AT fahyjohn foundationsofmarketing AT jobberdavid foundationsofmarketing |