Controversies in contemporary advertising:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2014
|
| Ausgabe: | 2. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027534306&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverz. S. 279 - 297 |
| Umfang: | XVII, 311 S. zahlr. Ill. 232 mm x 187 mm |
| ISBN: | 9781452261072 |
Internformat
MARC
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027534306 | |
Datensatz im Suchindex
| _version_ | 1819313781122007040 |
|---|---|
| adam_text | BRIEF CONTENTS
PROLOGUE XVI
1. ADVERTISING, ITS SUPPORTERS, AND ITS CRITICS 1
2. LIVING IN A CONSUMER CULTURE 16
3. ADVERTISING AND THE MEDIA: CHANGES AND CHALLENGES 32
4. HOW ADVERTISING IS REGULATED: GOVERNMENT AND INDUSTRY 46
5. BEYOND SUBLIMINAL: THE PERVASIVENESS OF PERSUASION 61
6. ADVERTISING CHOICES: INFLUENCES OF STEREOTYPES AND TASTE 74
7. GENDER AND ADVERTISING: HOW GENDER SHAPES MEANING 89
8. ADVERTISING AND RACE: EXAMINING THE MELTING POT 112
9. ADVERTISING AND AGE, SEXUAL ORIENTATION, AND ABILITY: MARGINALIZED OR
MAINSTREAMED? 134
10. CHILDREN AND ADVERTISING: EMERGING CONSUMERS, PROBLEMATIC STRATEGIES
150
11. ADVERTISING CONTROVERSIAL PRODUCTS: BANS AND BELIEFS 168
12. TOBACCO AND ALCOHOL ADVERTISING: INDUSTRIES IN FLUX 177
13. ADVERTISING PRESCRIPTION DRUGS: HEALTHY TACTICS OR RISKY
PROPOSITIONS? 197
14. POLITICAL ADVERTISING: DO WE THE PEOPLE STILL MATTER? 217
15. SOCIALLY RESPONSIBLE ADVERTISING: DOES A BRAND HAVE A CONSCIENCE?
235
16. ONLINE ADVERTISING: THE EVER-EVOLVING LANDSCAPE 256
17. ADVERTISING: BEING ETHICAL ADVERTISERS IN A CHALLENGING AGE 268
REFERENCES 279
GLOSSARY 298
INDEX 303
ABOUT THE AUTHOR
311
|
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| indexdate | 2024-12-20T17:02:06Z |
| institution | BVB |
| isbn | 9781452261072 |
| language | English |
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| physical | XVII, 311 S. zahlr. Ill. 232 mm x 187 mm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
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| spellingShingle | Sheehan, Kim Bartel 1958- Controversies in contemporary advertising Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Controversies in contemporary advertising |
| title_auth | Controversies in contemporary advertising |
| title_exact_search | Controversies in contemporary advertising |
| title_full | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_fullStr | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_full_unstemmed | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_short | Controversies in contemporary advertising |
| title_sort | controversies in contemporary advertising |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027534306&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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