Promotional culture and convergence: markets, methods, media
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027523954&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | X, 238 S. Ill. 24 cm |
| ISBN: | 9780415672795 9780415672801 |
Internformat
MARC
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| 245 | 1 | 0 | |a Promotional culture and convergence |b markets, methods, media |c ed. by Helen Powell |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2013 | |
| 300 | |a X, 238 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1819372987543977984 |
|---|---|
| adam_text | Titel: Promotional culture and convergence
Autor: Powell, Helen
Jahr: 2013
CONTENTS
List of Figures and Tables
List of Contributors
Introduction: Promotion in an Era of Convergence
Helen Powell
PART I
Methods in Context 21
1 Consumers, Markets and Marketplaces 23
Helen Powell
2 The Promotional Industries 51
Helen Powell
3 From Integration to Convergence: The Management
of Marketing Communications in Promotional
Culture • 70
Chris Hockley and Rungpaka Amy Hockley nee Tiwsakul
4 Connecting with Consumers: Branding and Convergence 88
Cheryl Martens
5 The Public Relations Perspective of Promotional Culture 102
Heather Yaxley
PART II
Media in Context 123
6 The Changing Relationship between Media and
Marketing 125
Jonathan Hardy
7 Media Convergence and Newspapers 151
Daniel Lee
8 Magazines and Promotion 173
Tim Holmes
9 Television: The TV Ad and Its Afterlife 191
Jeremy Orlebar
10 Cinema: A Reflection on How the Film Industry
Promotes Itself 210
Searle Kochberg
Index 229
|
| any_adam_object | 1 |
| author2 | Powell, Helen |
| author2_role | edt |
| author2_variant | h p hp |
| author_facet | Powell, Helen |
| building | Verbundindex |
| bvnumber | BV042082915 |
| classification_rvk | AP 17200 |
| ctrlnum | (OCoLC)816448224 (DE-599)BSZ372788602 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042082915 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:01:49Z |
| institution | BVB |
| isbn | 9780415672795 9780415672801 |
| language | English |
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| physical | X, 238 S. Ill. 24 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Routledge |
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| spellingShingle | Promotional culture and convergence markets, methods, media Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)7706419-7 (DE-588)7636951-1 (DE-588)4143413-4 |
| title | Promotional culture and convergence markets, methods, media |
| title_auth | Promotional culture and convergence markets, methods, media |
| title_exact_search | Promotional culture and convergence markets, methods, media |
| title_full | Promotional culture and convergence markets, methods, media ed. by Helen Powell |
| title_fullStr | Promotional culture and convergence markets, methods, media ed. by Helen Powell |
| title_full_unstemmed | Promotional culture and convergence markets, methods, media ed. by Helen Powell |
| title_short | Promotional culture and convergence |
| title_sort | promotional culture and convergence markets methods media |
| title_sub | markets, methods, media |
| topic | Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Markenpolitik Online-Marketing Online-Werbung Aufsatzsammlung |
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