Marketing:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
McGraw-Hill Education
2015
|
| Ausgabe: | 12. ed. |
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/zbw/771454805.pdf |
| Beschreibung: | Includes index |
| Umfang: | XLIV, 740 S. Ill., graph. Darst. |
| ISBN: | 9780077861032 0077861035 |
Internformat
MARC
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| 010 | |a 2013039848 | ||
| 020 | |a 9780077861032 |c alk. paper |9 978-0-07-786103-2 | ||
| 020 | |a 0077861035 |c alk. paper |9 0-07-786103-5 | ||
| 035 | |a (OCoLC)891566777 | ||
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| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota |
| 250 | |a 12. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Education |c 2015 | |
| 300 | |a XLIV, 740 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Hartley, Steven W. |e Verfasser |0 (DE-588)170263142 |4 aut | |
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Datensatz im Suchindex
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| author | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William |
| author_GND | (DE-588)132951606 (DE-588)170263142 (DE-588)17028266X |
| author_facet | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William |
| author_role | aut aut aut |
| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak s w h sw swh w r wr |
| building | Verbundindex |
| bvnumber | BV042076467 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)891566777 (DE-599)GBV771454805 |
| discipline | Wirtschaftswissenschaften |
| edition | 12. ed. |
| format | Book |
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| id | DE-604.BV042076467 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:01:38Z |
| institution | BVB |
| isbn | 9780077861032 0077861035 |
| language | English |
| lccn | 2013039848 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027517623 |
| oclc_num | 891566777 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | XLIV, 740 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill Education |
| record_format | marc |
| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Marketing Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota 12. ed. New York, NY McGraw-Hill Education 2015 XLIV, 740 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hartley, Steven W. Verfasser (DE-588)170263142 aut Rudelius, William Verfasser (DE-588)17028266X aut DE-601 pdf/application http://www.gbv.de/dms/zbw/771454805.pdf Inhaltsverzeichnis |
| spellingShingle | Kerin, Roger A. 1947- Hartley, Steven W. Rudelius, William Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota |
| title_fullStr | Marketing Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota |
| title_full_unstemmed | Marketing Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://www.gbv.de/dms/zbw/771454805.pdf |
| work_keys_str_mv | AT kerinrogera marketing AT hartleystevenw marketing AT rudeliuswilliam marketing |