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Basic marketing research:

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Bibliographische Detailangaben
Beteilige Person:	Malhotra, Naresh K. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow Pearson Education Limited 2014
Ausgabe:	4. ed., Pearson new internat. ed.
Schlagwörter:	Marketingforschung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027494102&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	II, 670 S. Ill., graph. Darst.
ISBN:	9781292020488 1292020482

Internformat

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Datensatz im Suchindex

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adam_text	PEARSON CUSTOM LIBRARY Table of Contents Appendix: Statistical Tables Naresh К Malhotra 1 . Introduction to Marketing Research Naresh К Malhotra 2. Defining the Marketing Research Problem and Developing an Approach Naresh К Malhotra 3. Research Design Naresh К Malhotra 4. Exploratory Research Design: Secondary Data Naresh К Malhotra 5. Exploratory Research Design: Syndicated Sources of Secondary Data Naresh К Malhotra 6. Exploratory Research Design: Qualitative Research Naresh К Malhotra 7. Descriptive Research Design: Survey and Observation Naresh К Malhotra 8. Casual Research Design: Experimentation Naresh К Malhotra 9. Measurement and Scaling: Fundamentals and Comparative Scaling Naresh К Malhotra 1 0. Measurement and Scaling: Noncomparative Scaling Techniques Naresh К Malhotra 11 . Questionnaire and Form Design Naresh К Malhotra 1 2. Sampling: Design and Procedures Naresh К Malhotra 15 47 81 111 141 169 207 243 273 301 329 367 13. Sampling: Final and Initial Sample-Size Determination Naresh К Malhotra 40i 14. Fieldwork: Data Collection Naresh К Malhotra 1 5. Data Preparation and Analysis Strategy Naresh К Malhotra 1 6. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation Naresh К Malhotra 481 1 7. Data Analysis: Hypothesis Testing Related to Differences Naresh К Malhotra 521 1 8. Data Analysis: Correlation and Regression Naresh К Malhotra 565 1 9. Report Preparation and Presentation Naresh К Malhotra 605 Case: Hewlett-Packard (HP): Using Marketing Research to Gain a Competitive Edge Naresh К Malhotra 631 Case: Baskin-Robbins: Can It Bask in the Good Ole Days? Naresh К Malhotra 637 Case: McDonald s: The World s Number One Fast-Food Company! Naresh К Malhotra 639 Case: Boeing: Taking Flight Naresh К Malhotra 647 Comprehensive Questions for TruEarth Healthy Foods: Market Research for a New Product Introduction Naresh К Malhotra 653 Comprehensive Questions for Metabical: Positioning and Communications Strategy for a New Weight- Loss Drug Naresh К Malhotra 655 Comprehensive Questions for Saxonville Sausage Company Naresh К Malhotra 657 Index ¿59
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isbn	9781292020488 1292020482
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spellingShingle	Malhotra, Naresh K. Basic marketing research Marketingforschung (DE-588)4200055-5 gnd
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title	Basic marketing research
title_auth	Basic marketing research
title_exact_search	Basic marketing research
title_full	Basic marketing research Naresh K. Malhotra
title_fullStr	Basic marketing research Naresh K. Malhotra
title_full_unstemmed	Basic marketing research Naresh K. Malhotra
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