The marketing pathfinder: key concepts and cases for marketing strategy and decision making
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester
Wiley
2014
|
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=4430815&prov=M&dok_var=1&dok_ext=htm |
| Umfang: | XVII, 262 S. graph. Darst. |
| ISBN: | 1119961769 9781119961765 |
Internformat
MARC
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Datensatz im Suchindex
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| bvnumber | BV042027331 |
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| ctrlnum | (OCoLC)889957191 (DE-599)DNB1038864739 |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T17:00:26Z |
| institution | BVB |
| isbn | 1119961769 9781119961765 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027468857 |
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| physical | XVII, 262 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Wiley |
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| spelling | Stewart, David 1948- Verfasser (DE-588)1058769154 aut The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren Chichester Wiley 2014 XVII, 262 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s b DE-604 Saren, Michael Verfasser (DE-588)133101878 aut Erscheint auch als Online-Ausgabe 978-1-118-75876-2 Erscheint auch als Online-Ausgabe 978-1-118-75891-5 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4430815&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Stewart, David 1948- Saren, Michael The marketing pathfinder key concepts and cases for marketing strategy and decision making Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_auth | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_exact_search | The marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_full | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_fullStr | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_full_unstemmed | The marketing pathfinder key concepts and cases for marketing strategy and decision making David Stewart ; Michael Saren |
| title_short | The marketing pathfinder |
| title_sort | the marketing pathfinder key concepts and cases for marketing strategy and decision making |
| title_sub | key concepts and cases for marketing strategy and decision making |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4430815&prov=M&dok_var=1&dok_ext=htm |
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