Globalization, culture, and branding: how to leverage cultural equity for building iconic brands in the era of globalization
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
Palgrave Macmillan
2013
|
| Ausgabe: | 1. ed., 1. publ. |
| Schlagwörter: | |
| Beschreibung: | Incl. bibliogr. references and index |
| Umfang: | XI, 181 S. Ill., graph. Darst. |
| ISBN: | 9781137333315 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042009703 | ||
| 003 | DE-604 | ||
| 005 | 20140904 | ||
| 007 | t| | ||
| 008 | 140805s2013 xx ad|| |||| 00||| eng d | ||
| 020 | |a 9781137333315 |c hbk |9 978-1-137-33331-5 | ||
| 035 | |a (OCoLC)885420515 | ||
| 035 | |a (DE-599)BVBBV042009703 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 | ||
| 082 | 0 | |a 658.8/27 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Torelli, Carlos J. |e Verfasser |0 (DE-588)1047496178 |4 aut | |
| 245 | 1 | 0 | |a Globalization, culture, and branding |b how to leverage cultural equity for building iconic brands in the era of globalization |c Carlos J. Torelli |
| 250 | |a 1. ed., 1. publ. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Palgrave Macmillan |c 2013 | |
| 300 | |a XI, 181 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and index | ||
| 650 | 4 | |a Branding (Marketing) / Cross-cultural studies | |
| 650 | 4 | |a Brand name products / Cross-cultural studies | |
| 650 | 4 | |a Consumers / Cross-cultural studies | |
| 650 | 4 | |a Consumer behavior / Cross-cultural studies | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-137-33195-3 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027451585 | |
Datensatz im Suchindex
| _version_ | 1818979469493272576 |
|---|---|
| any_adam_object | |
| author | Torelli, Carlos J. |
| author_GND | (DE-588)1047496178 |
| author_facet | Torelli, Carlos J. |
| author_role | aut |
| author_sort | Torelli, Carlos J. |
| author_variant | c j t cj cjt |
| building | Verbundindex |
| bvnumber | BV042009703 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)885420515 (DE-599)BVBBV042009703 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed., 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01317nam a2200361zc 4500</leader><controlfield tag="001">BV042009703</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140904 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">140805s2013 xx ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137333315</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-137-33331-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)885420515</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042009703</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Torelli, Carlos J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1047496178</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Globalization, culture, and branding</subfield><subfield code="b">how to leverage cultural equity for building iconic brands in the era of globalization</subfield><subfield code="c">Carlos J. Torelli</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed., 1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 181 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Incl. bibliogr. references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) / Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products / Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers / Cross-cultural studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior / Cross-cultural studies</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-137-33195-3</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027451585</subfield></datafield></record></collection> |
| id | DE-604.BV042009703 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T17:00:02Z |
| institution | BVB |
| isbn | 9781137333315 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027451585 |
| oclc_num | 885420515 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XI, 181 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Torelli, Carlos J. Verfasser (DE-588)1047496178 aut Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli 1. ed., 1. publ. New York, NY [u.a.] Palgrave Macmillan 2013 XI, 181 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and index Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies Erscheint auch als Online-Ausgabe 978-1-137-33195-3 |
| spellingShingle | Torelli, Carlos J. Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| title | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_auth | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_exact_search | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_full | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_fullStr | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_full_unstemmed | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_short | Globalization, culture, and branding |
| title_sort | globalization culture and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_sub | how to leverage cultural equity for building iconic brands in the era of globalization |
| topic | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| topic_facet | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| work_keys_str_mv | AT torellicarlosj globalizationcultureandbrandinghowtoleverageculturalequityforbuildingiconicbrandsintheeraofglobalization |