Globalization, culture, and branding: how to leverage cultural equity for building iconic brands in the era of globalization
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York City, NY
Palgrave Macmillan
2013
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1588847 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource (194 S.) |
| ISBN: | 9781137333315 9781137331953 |
Internformat
MARC
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| 100 | 1 | |a Torelli, Carlos J. |e Verfasser |0 (DE-588)1047496178 |4 aut | |
| 245 | 1 | 0 | |a Globalization, culture, and branding |b how to leverage cultural equity for building iconic brands in the era of globalization |c Carlos J. Torelli |
| 264 | 1 | |a New York City, NY |b Palgrave Macmillan |c 2013 | |
| 300 | |a 1 Online-Ressource (194 S.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) / Cross-cultural studies | |
| 650 | 4 | |a Brand name products / Cross-cultural studies | |
| 650 | 4 | |a Consumers / Cross-cultural studies | |
| 650 | 4 | |a Consumer behavior / Cross-cultural studies | |
| 653 | |a Electronic books | ||
| 912 | |a ZDB-38-EBR | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Torelli, Carlos J. |
| author_GND | (DE-588)1047496178 |
| author_facet | Torelli, Carlos J. |
| author_role | aut |
| author_sort | Torelli, Carlos J. |
| author_variant | c j t cj cjt |
| building | Verbundindex |
| bvnumber | BV041983348 |
| collection | ZDB-38-EBR |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041983348 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:59:25Z |
| institution | BVB |
| isbn | 9781137333315 9781137331953 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027425748 |
| oclc_num | 867636031 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (194 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Torelli, Carlos J. Verfasser (DE-588)1047496178 aut Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli New York City, NY Palgrave Macmillan 2013 1 Online-Ressource (194 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies Electronic books |
| spellingShingle | Torelli, Carlos J. Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| title | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_auth | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_exact_search | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_full | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_fullStr | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_full_unstemmed | Globalization, culture, and branding how to leverage cultural equity for building iconic brands in the era of globalization Carlos J. Torelli |
| title_short | Globalization, culture, and branding |
| title_sort | globalization culture and branding how to leverage cultural equity for building iconic brands in the era of globalization |
| title_sub | how to leverage cultural equity for building iconic brands in the era of globalization |
| topic | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| topic_facet | Branding (Marketing) / Cross-cultural studies Brand name products / Cross-cultural studies Consumers / Cross-cultural studies Consumer behavior / Cross-cultural studies |
| work_keys_str_mv | AT torellicarlosj globalizationcultureandbrandinghowtoleverageculturalequityforbuildingiconicbrandsintheeraofglobalization |