Marketing scales handbook: the top 20 multi-item measures used in consumer research
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Fort Worth, Texas
GCBII Productions
[2013]
|
| Schlagwörter: | |
| Umfang: | viii, 151 Seiten |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041934189 | ||
| 003 | DE-604 | ||
| 005 | 20160125 | ||
| 007 | t| | ||
| 008 | 140626s2013 xx |||| 00||| eng d | ||
| 020 | |z 9781482779912 |9 978-1-48277991-2 | ||
| 035 | |a (OCoLC)915488430 | ||
| 035 | |a (DE-599)BVBBV041934189 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 |a DE-M347 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a Marketing scales handbook |b the top 20 multi-item measures used in consumer research |c Gordon C. Bruner II |
| 246 | 1 | 3 | |a Marketing scales handbook: top 20 |
| 264 | 1 | |a Fort Worth, Texas |b GCBII Productions |c [2013] | |
| 264 | 4 | |c © 2013 | |
| 300 | |a viii, 151 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 2 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027377401 | |
Datensatz im Suchindex
| _version_ | 1818979355147108352 |
|---|---|
| any_adam_object | |
| author | Bruner, Gordon C. 1954- |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- |
| author_role | aut |
| author_sort | Bruner, Gordon C. 1954- |
| author_variant | g c b gc gcb |
| building | Verbundindex |
| bvnumber | BV041934189 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)915488430 (DE-599)BVBBV041934189 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01350nam a2200373 c 4500</leader><controlfield tag="001">BV041934189</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160125 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">140626s2013 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781482779912</subfield><subfield code="9">978-1-48277991-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915488430</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041934189</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138917523</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing scales handbook</subfield><subfield code="b">the top 20 multi-item measures used in consumer research</subfield><subfield code="c">Gordon C. Bruner II</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Marketing scales handbook: top 20</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Fort Worth, Texas</subfield><subfield code="b">GCBII Productions</subfield><subfield code="c">[2013]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">viii, 151 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027377401</subfield></datafield></record></collection> |
| id | DE-604.BV041934189 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:58:13Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027377401 |
| oclc_num | 915488430 |
| open_access_boolean | |
| owner | DE-83 DE-M347 |
| owner_facet | DE-83 DE-M347 |
| physical | viii, 151 Seiten |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | GCBII Productions |
| record_format | marc |
| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II Marketing scales handbook: top 20 Fort Worth, Texas GCBII Productions [2013] © 2013 viii, 151 Seiten txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-604 |
| spellingShingle | Bruner, Gordon C. 1954- Marketing scales handbook the top 20 multi-item measures used in consumer research Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4075090-5 (DE-588)4187567-9 |
| title | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_alt | Marketing scales handbook: top 20 |
| title_auth | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_exact_search | Marketing scales handbook the top 20 multi-item measures used in consumer research |
| title_full | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_fullStr | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_full_unstemmed | Marketing scales handbook the top 20 multi-item measures used in consumer research Gordon C. Bruner II |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook the top 20 multi item measures used in consumer research |
| title_sub | the top 20 multi-item measures used in consumer research |
| topic | Marketingforschung (DE-588)4200055-5 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Marketingforschung Multidimensionale Skalierung Verbraucherforschung |
| work_keys_str_mv | AT brunergordonc marketingscaleshandbookthetop20multiitemmeasuresusedinconsumerresearch AT brunergordonc marketingscaleshandbooktop20 |