Advertising and integrated brand promotion:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Stamford, CT
Cengage Learning
2015
|
| Ausgabe: | 7. ed. |
| Schlagwörter: | |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XX, 407 S. Ill. |
| ISBN: | 9781285187815 9781285758442 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041894360 | ||
| 003 | DE-604 | ||
| 005 | 20190423 | ||
| 007 | t| | ||
| 008 | 140604s2015 xx a||| |||| 00||| eng d | ||
| 020 | |a 9781285187815 |c student ed. with CourseMate |9 978-1-285-18781-5 | ||
| 020 | |a 9781285758442 |c student ed. |9 978-1-285-75844-2 | ||
| 035 | |a (OCoLC)915473377 | ||
| 035 | |a (DE-599)BVBBV041894360 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-92 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a O'Guinn, Thomas C. |e Verfasser |0 (DE-588)170669262 |4 aut | |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |c Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik ... |
| 246 | 1 | 3 | |a Advertising & integrated brand promotion |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Stamford, CT |b Cengage Learning |c 2015 | |
| 300 | |a XX, 407 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Allen, Chris T. |e Verfasser |0 (DE-588)170242692 |4 aut | |
| 700 | 1 | |a Semenik, Richard J. |e Verfasser |0 (DE-588)170848787 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027338213 | |
Datensatz im Suchindex
| _version_ | 1818979291995570176 |
|---|---|
| any_adam_object | |
| author | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_GND | (DE-588)170669262 (DE-588)170242692 (DE-588)170848787 |
| author_facet | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_role | aut aut aut |
| author_sort | O'Guinn, Thomas C. |
| author_variant | t c o tc tco c t a ct cta r j s rj rjs |
| building | Verbundindex |
| bvnumber | BV041894360 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)915473377 (DE-599)BVBBV041894360 |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| id | DE-604.BV041894360 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:57:12Z |
| institution | BVB |
| isbn | 9781285187815 9781285758442 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027338213 |
| oclc_num | 915473377 |
| open_access_boolean | |
| owner | DE-11 DE-92 |
| owner_facet | DE-11 DE-92 |
| physical | XX, 407 S. Ill. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | O'Guinn, Thomas C. Verfasser (DE-588)170669262 aut Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik ... Advertising & integrated brand promotion 7. ed. Stamford, CT Cengage Learning 2015 XX, 407 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s DE-604 Allen, Chris T. Verfasser (DE-588)170242692 aut Semenik, Richard J. Verfasser (DE-588)170848787 aut |
| spellingShingle | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. Advertising and integrated brand promotion Advertising Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4065541-6 (DE-588)4037589-4 |
| title | Advertising and integrated brand promotion |
| title_alt | Advertising & integrated brand promotion |
| title_auth | Advertising and integrated brand promotion |
| title_exact_search | Advertising and integrated brand promotion |
| title_full | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik ... |
| title_fullStr | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik ... |
| title_full_unstemmed | Advertising and integrated brand promotion Thomas O'Guinn ; Chris T. Allen ; Richard J. Semenik ... |
| title_short | Advertising and integrated brand promotion |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising Markenartikel (DE-588)4037584-5 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Advertising Markenartikel Werbung Marketing |
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