The new brand spirit: how communicating sustainability builds brands, reputations and profits
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Farnham [u.a.]
Gower
2013
|
| Schlagwörter: | |
| Links: | http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=608881&site=ehost-live |
| Umfang: | 1 Online-Ressource (XXIII, 323 S.) |
| ISBN: | 9781409465775 9781409465782 |
Internformat
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Datensatz im Suchindex
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| author | Conrad, Christian A. 1966- Thompson, Marjorie Ellis 1957- |
| author_GND | (DE-588)115697497 (DE-588)1044174803 |
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| author_role | aut aut |
| author_sort | Conrad, Christian A. 1966- |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041866449 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:56:48Z |
| institution | BVB |
| isbn | 9781409465775 9781409465782 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027310632 |
| oclc_num | 915466345 |
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| physical | 1 Online-Ressource (XXIII, 323 S.) |
| psigel | ZDB-4-NLEBK ebook |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Gower |
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| spelling | Conrad, Christian A. 1966- Verfasser (DE-588)115697497 aut The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson Farnham [u.a.] Gower 2013 1 Online-Ressource (XXIII, 323 S.) txt rdacontent c rdamedia cr rdacarrier Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Social responsibility of business. Business communication. Corporate Social Responsibility (DE-588)7697760-2 s Kommunikation (DE-588)4031883-7 s Marke (DE-588)4074577-6 s DE-604 Nachhaltigkeit (DE-588)4326464-5 s Kommunikationspolitik (DE-588)4232471-3 s 1\p DE-604 Thompson, Marjorie Ellis 1957- Verfasser (DE-588)1044174803 aut Erscheint auch als Druckausgabe 0-566-09244-1 Erscheint auch als Druckausgabe 978-0-566-09244-2 http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=608881&site=ehost-live Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Conrad, Christian A. 1966- Thompson, Marjorie Ellis 1957- The new brand spirit how communicating sustainability builds brands, reputations and profits Nachhaltigkeit (DE-588)4326464-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marke (DE-588)4074577-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4326464-5 (DE-588)4232471-3 (DE-588)4074577-6 (DE-588)7697760-2 (DE-588)4031883-7 |
| title | The new brand spirit how communicating sustainability builds brands, reputations and profits |
| title_auth | The new brand spirit how communicating sustainability builds brands, reputations and profits |
| title_exact_search | The new brand spirit how communicating sustainability builds brands, reputations and profits |
| title_full | The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson |
| title_fullStr | The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson |
| title_full_unstemmed | The new brand spirit how communicating sustainability builds brands, reputations and profits Christian Conrad and Marjorie Ellis Thompson |
| title_short | The new brand spirit |
| title_sort | the new brand spirit how communicating sustainability builds brands reputations and profits |
| title_sub | how communicating sustainability builds brands, reputations and profits |
| topic | Nachhaltigkeit (DE-588)4326464-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marke (DE-588)4074577-6 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Nachhaltigkeit Kommunikationspolitik Marke Corporate Social Responsibility Kommunikation |
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