Technology entrepreneurship: bringing innovation to the marketplace

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development

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Bibliographische Detailangaben
Beteiligte Personen: Evers, Natasha (VerfasserIn), Cunningham, James (VerfasserIn), Hoholm, Thomas (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Basingstoke [u.a.] Palgrave Macmillan 2014
Schlagwörter:
Zusammenfassung:Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development
Beschreibung:Literaturangaben
Umfang:XXX, 394 S. graph. Darst. 24 cm
ISBN:9781137020109