Verfügbarkeit: Marketing for entrepreneurs and SMEs | Technische Universität München

Marketing for entrepreneurs and SMEs: a global perspective

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Bibliographische Detailangaben
Beteiligte Personen:	Ruzzier, Maja Konečnik (VerfasserIn), Ruzzier, Mitja (VerfasserIn), Hisrich, Robert D. 1944- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Northampton Elgar 2013
Schlagwörter:	Marketing / Management Small business / Management Klein- und Mittelbetrieb Marketingstrategie Internationalisierung Electronic books
Links:	https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970 https://doi.org/10.4337/9781781955970
Beschreibung:	Includes bibliographical references and index
Umfang:	1 Online-Ressource (256 pages)
ISBN:	9781781955963 9781781955970
DOI:	10.4337/9781781955970

Internformat

MARC


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Datensatz im Suchindex

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author	Ruzzier, Maja Konečnik Ruzzier, Mitja Hisrich, Robert D. 1944-
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contents	part I. Understanding marketing for entrepreneurs and SMEs and the challenges they face -- part II. Understanding the market and the consumers -- part III. Developing an approach to strategic marketing
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publisher	Elgar
record_format	marc
spellingShingle	Ruzzier, Maja Konečnik Ruzzier, Mitja Hisrich, Robert D. 1944- Marketing for entrepreneurs and SMEs a global perspective part I. Understanding marketing for entrepreneurs and SMEs and the challenges they face -- part II. Understanding the market and the consumers -- part III. Developing an approach to strategic marketing Marketing / Management Small business / Management Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationalisierung (DE-588)4162106-2 gnd
subject_GND	(DE-588)4031031-0 (DE-588)4120697-6 (DE-588)4162106-2
title	Marketing for entrepreneurs and SMEs a global perspective
title_auth	Marketing for entrepreneurs and SMEs a global perspective
title_exact_search	Marketing for entrepreneurs and SMEs a global perspective
title_full	Marketing for entrepreneurs and SMEs a global perspective Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
title_fullStr	Marketing for entrepreneurs and SMEs a global perspective Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
title_full_unstemmed	Marketing for entrepreneurs and SMEs a global perspective Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
title_short	Marketing for entrepreneurs and SMEs
title_sort	marketing for entrepreneurs and smes a global perspective
title_sub	a global perspective
topic	Marketing / Management Small business / Management Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationalisierung (DE-588)4162106-2 gnd
topic_facet	Marketing / Management Small business / Management Klein- und Mittelbetrieb Marketingstrategie Internationalisierung
url	https://doi.org/10.4337/9781781955970
work_keys_str_mv	AT ruzziermajakonecnik marketingforentrepreneursandsmesaglobalperspective AT ruzziermitja marketingforentrepreneursandsmesaglobalperspective AT hisrichrobertd marketingforentrepreneursandsmesaglobalperspective

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