Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Upper Saddle River [N.J.] ; Munich [u.a.]
Pearson Prentice Hall
2014
|
| Ausgabe: | 6. ed., global ed. |
| Schlagwörter: | |
| Umfang: | 480 S. Ill., graph. Darst. |
| ISBN: | 9780273786986 0273786989 |
Internformat
MARC
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| 020 | |a 0273786989 |9 0-273-78698-9 | ||
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| 035 | |a (DE-599)BVBBV041751572 | ||
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| 100 | 1 | |a Clow, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |c Kenneth E. Clow ; Donald Baack |
| 250 | |a 6. ed., global ed. | ||
| 264 | 1 | |a Upper Saddle River [N.J.] ; Munich [u.a.] |b Pearson Prentice Hall |c 2014 | |
| 300 | |a 480 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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| 689 | 1 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Baack, Donald |e Sonstige |4 oth | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027197934 | |
Datensatz im Suchindex
| _version_ | 1818979105319682048 |
|---|---|
| any_adam_object | |
| author | Clow, Kenneth E. |
| author_facet | Clow, Kenneth E. |
| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV041751572 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)878576542 (DE-599)BVBBV041751572 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., global ed. |
| format | Book |
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| id | DE-604.BV041751572 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:54:14Z |
| institution | BVB |
| isbn | 9780273786986 0273786989 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027197934 |
| oclc_num | 878576542 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 480 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson Prentice Hall |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack 6. ed., global ed. Upper Saddle River [N.J.] ; Munich [u.a.] Pearson Prentice Hall 2014 480 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Baack, Donald Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd Sales-promotion (DE-588)4076968-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4076968-9 (DE-588)4168907-0 (DE-588)4061963-1 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4123623-3 |
| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Reclame gtt Communication in marketing Advertising Integriertes Management (DE-588)4346301-0 gnd Sales-promotion (DE-588)4076968-9 gnd Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Reclame Communication in marketing Advertising Integriertes Management Sales-promotion Marketingmanagement Unternehmen Werbung Marktkommunikation Lehrbuch |
| work_keys_str_mv | AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications |