Aiming Big with Small Cars: Emergence of a Lead Market in India
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Datensatz im Suchindex
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| adam_text | AIMING BIG WITH SMALL CARS
/ TIWARI, RAJNISH
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1.SETTING THE SCENE: THE CHANGING INNOVATION LANDSCAPE
2.DEVELOPING COUNTRIES AND INNOVATION: INNOVATION OPPORTUNITIES SPREAD
GLOBALLY
3.EXPLORING OPPORTUNITIES FOR GLOBAL INNOVATION: CONTRIBUTION OF THE
LEAD MARKET STRATEGY
4.GROWING DEMAND FOR AFFORDABLE SOLUTIONS: INDIA AS AN EMERGING HUB FOR
FRUGAL DESIGNS
5.NEED FOR A RETHINK: CHALLENGING THE CONVENTIONAL WISDOM ON INNOVATION
STRATEGIES
6.INVESTIGATING INDIA’S SMALL CAR INDUSTRY: EMERGENCE OF A LEAD MARKET
FOR FRUGAL DESIGNS
7.PROFILE OF INDIA’S AUTOMOBILE INDUSTRY
8.ROLE OF SMALL CARS IN INDIA’S PASSENGER CAR SEGMENT
9.SHAPING THE CONTEXT
10.CONCLUSIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
AIMING BIG WITH SMALL CARS
/ TIWARI, RAJNISH
: 2014
ABSTRACT / INHALTSTEXT
THIS BOOK FOCUSES ON THE SMALL CAR SEGMENT OF INDIA S AUTOMOTIVE
INDUSTRYTO EXPLAIN THE EMERGENCE OF LEAD MARKETS.
THEAUTHORSCONTEND THATTHE CURRENT UNDERSTANDING OF LEAD MARKETS
DOES NOT SUFFICIENTLY EXPLAIN THE BUSINESS PRACTICES THAT ARE BORN OUT
OF THE INTENSIFIED GLOBALIZATION OF INNOVATION. LEAD MARKETS ARE
CONSIDERED CRUCIAL FOR THE GLOBAL DIFFUSION OF NEW PRODUCTS AND THIS
BOOK INVESTIGATES WHETHER SUSTAINABLE LEAD MARKETS CAN ALSO EMERGE IN
DEVELOPING ECONOMIES, AND IF SO, UNDER WHICH CONDITIONS. THE AUTHORS
QUESTION THE CONVENTIONAL WISDOM AND PROPOSE UPDATES AND EXTENSIONS TO
THE LEAD MARKET THEORY TO BETTER REFLECT THE CHANGING GROUND REALITIES
ON GROUND
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | Tiwari, Rajnish 1975- Herstatt, Cornelius 1959- |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:48:46Z |
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| isbn | 9783319020662 |
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| publisher | Springer |
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| series2 | India Studies in Business and Economics |
| spellingShingle | Tiwari, Rajnish 1975- Herstatt, Cornelius 1959- Aiming Big with Small Cars Emergence of a Lead Market in India Ingenieurwissenschaften Management Wirtschaft Economics Engineering Economics/Management Science |
| title | Aiming Big with Small Cars Emergence of a Lead Market in India |
| title_auth | Aiming Big with Small Cars Emergence of a Lead Market in India |
| title_exact_search | Aiming Big with Small Cars Emergence of a Lead Market in India |
| title_full | Aiming Big with Small Cars Emergence of a Lead Market in India Rajnish Tiwari, Cornelius Herstatt |
| title_fullStr | Aiming Big with Small Cars Emergence of a Lead Market in India Rajnish Tiwari, Cornelius Herstatt |
| title_full_unstemmed | Aiming Big with Small Cars Emergence of a Lead Market in India Rajnish Tiwari, Cornelius Herstatt |
| title_short | Aiming Big with Small Cars |
| title_sort | aiming big with small cars emergence of a lead market in india |
| title_sub | Emergence of a Lead Market in India |
| topic | Ingenieurwissenschaften Management Wirtschaft Economics Engineering Economics/Management Science |
| topic_facet | Ingenieurwissenschaften Management Wirtschaft Economics Engineering Economics/Management Science |
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