Beyond book sales: the complete guide to raising real money for your library
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Stone, Susan Dowd (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: New York Neal Schuman 2014
Schlagwörter:
Links:http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026933142&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:Includes bibliographical references and index
Part I. Focus on fundraising : fund-amentals for libraries -- Libraries need fundraising more than ever -- Four reasons why now is a good time for library fundraising -- Private fundraising is a natural for libraries -- Twelve must-know facts about library fundraising -- Who can help with fundraising? -- Ready, set, go! -- Thanking, honoring, and nurturing your donors and keeping track of them -- The role of marketing and public relations in fundraising for libraries -- Fundraising for the other 95% of your library's budget -- Part II. Roll up your sleeves : types of fundraising activities -- Creating a culture of giving through annual and special appeals -- Membership programs -- The gift of remembrance : tributes and memorials -- The big bang : major gifts -- Leaving a legacy through planned giving -- Taking the fear out of fundraising events -- Donate now! : getting started with online giving -- Building relationships with businesses for library fundraising -- Securing a grant (it's not just about writing) -- Capital campaigns are not just for dreamers -- Afterword: What does it all mean? -- Appendix A: Fund-raising toolkit -- Appendix B: Fund-raising gallery
Umfang:xvii, 286 S. ill. 28 cm