The Routledge companion to advertising and promotional culture:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026868874&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XIX, 464 S. Ill. 25 cm |
| ISBN: | 9780415888011 |
Internformat
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| 245 | 1 | 0 | |a The Routledge companion to advertising and promotional culture |c ed. by Matthew P. McAllister ... |
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| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2013 | |
| 300 | |a XIX, 464 S. |b Ill. |c 25 cm | ||
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| 653 | |a Branding (Marketing) | ||
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Datensatz im Suchindex
| _version_ | 1819359272559968256 |
|---|---|
| adam_text | Titel: The Routledge companion to advertising and promotional culture
Autor: McAllister, Matthew P
Jahr: 2013
CONTENTS
List of Figures xi
List of Tables xii
Notes on Contributors xiii
Acknowledgments xx
1 Introduction 1
EMILY WEST AND MATTHEW P. MCALLISTER
SECTION I
Historical Perspectives 9
2 Origins of Modern Consumption: Advertising, New Goods,
and a New Generation, 1890-1930 11
GARY CROSS
3 Sentimental Greenbacks of Civilization : Cartes de Visite
and the Pre-History of Self-Branding 24
ALISON HEARN
4 The Fight against Critics and the Discovery of Spin : American
Advertising in the 1930s and 1940s 39
INGER L. STOLE
5 Cultivating the Romance of Place: Marketing as Popular Geography 53
RICHARD K. POPP
SECTION II
Political Economy 69
6 Regulating Integrated Advertising 71
CHRISTINA SPURGEON
7 Cross-Media Promotion and Media Synergy: Practices,
Problems, and Policy Responses 83
JONATHAN HARDY
8 Media Buying: The New Power of Advertising 99
JOSEPH TUROW
SECTION III
Globalization 113
9 The Advertising Industry in Latin America: A Regional Portrait 115
JOHN SINCLAIR
10 Globalization, Penetration, and Transformation: A Critical
Analysis of Transnational Advertising Agencies in Asia 131
KWANGMI KO KIM AND HONG CHENG
11 The Ties That Bind: US Hispanic Advertising and the Tension
between Global and Local Forces 146
CHRISTOPHER A. CHAVEZ
12 The Transnational Promotional Class and the Circulation of Value(s) 159
MELISSA ARONCZYK
SECTION IV
Audiences as Labor, Consumers, Interpreters, Fans 175
13 Commodifying Free Labor Online: Social Media, Audiences,
and Advertising 177
NICOLE S. COHEN
14 The Impact of Social Media on Imaginary Social Relationships
with Media Figures/Celebrities Who Appear in Advertising 192
NEIL M. ALPERSTEIN
15 Health Literacy in DTCA 2.0: Digital and Social Media Frontiers 205
ASHLI QUESINBERRY STOKES
SECTION V
Identities 221
16 The New Real Women of Advertising: Subjects, Experts,
and Producers in the Interactive Era 223
BROOKE ERIN DUFFY
17 Brut Slaps . . . And Twins : Hypercommercialized Sports Media
and the Intensification of Gender Ideology 237
MATTHEW P. MCALLISTER AND CHENJERAI KUMANYIKA
18 The Ghosts of Mad Men: Race and Gender Inequality inside
American Advertising Agencies 252
CHRISTOPHER BOULTON
19 Governing Taste: Packaged Foods, Inscription Devices, Nutrition,
and the Child 267
CHARLENE ELLIOTT
SECTION VI
Social Institutions 283
20 The New Refeudalization of the Public Sphere 285
JAMIE WARNER
21 Rate Your Knowledge: The Branded University 298
SARAH BANET-WEISER
22 Now Hear This: The State of Promotion and Popular Music 313
DEVON POWERS
23 Property Porn: An Analysis of Online Real Estate Advertising 326
JACQUELINE BOTTERILL
SECTION VII
Everyday Life 339
24 Brand You! : The Business of Personal Branding and
Community in Anxious Times 341
CHRISTINE HAROLD
25 Back to the Future: Gifts, Friendship, and the Re-Figuration of
Advertising Space 357
IAIN MACRURY
26 Cause Marketing and the Rise of Values-Based Brands: Exploiting
Compassion in Pursuit of Profits 373
MARA EINSTEIN
27 From Advergames to Branded Worlds: The Commercialization of
Digital Gaming 386
SARA M. GRIMES
SECTION VIII
The Environment 401
28 The Crying Indian, Corporations, and Environmentalism:
A Half-Century of Struggle over Environmental Messaging 403
ROBIN ANDERSEN
29 Behind the Green Curtain: Constructing the Green Consumer
with Contemporary Environmental Advertising 420
COLLEEN CONNOLLY-AHERN AND LEE AHERN
30 The Paradox of Materiality: Fashion, Marketing, and the
Planetary Ecology 435
JULIET B. SCHOR
Index 450
|
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| building | Verbundindex |
| bvnumber | BV041421819 |
| classification_rvk | AP 17200 QP 632 |
| ctrlnum | (OCoLC)867146448 (DE-599)BSZ381144399 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041421819 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:47:05Z |
| institution | BVB |
| isbn | 9780415888011 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026868874 |
| oclc_num | 867146448 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-473 DE-BY-UBG DE-739 |
| physical | XIX, 464 S. Ill. 25 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spellingShingle | The Routledge companion to advertising and promotional culture Werbung (DE-588)4065541-6 gnd Soziale Software (DE-588)7550143-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)7550143-0 (DE-588)4125431-4 |
| title | The Routledge companion to advertising and promotional culture |
| title_alt | Advertising and promotional culture |
| title_auth | The Routledge companion to advertising and promotional culture |
| title_exact_search | The Routledge companion to advertising and promotional culture |
| title_full | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_fullStr | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_full_unstemmed | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_short | The Routledge companion to advertising and promotional culture |
| title_sort | the routledge companion to advertising and promotional culture |
| topic | Werbung (DE-588)4065541-6 gnd Soziale Software (DE-588)7550143-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Werbung Soziale Software Internationales Marketing |
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